Hubspot

NOVEMBER 29, 2016

From there, marketers should ask questions to determine the specific angle of their content. What content has already been published about the topic, and what angle can I pursue to differentiate mine? Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search.

Process 78

Process Angle Construction Start-ups 78

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start making a running list of them.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. The one with the best open rate is the one that gets added to your auto-responder.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy. In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

OCTOBER 11, 2019

When you're experiencing slow business, it can free up your time to address weaknesses and focus on prospecting and connecting with potential leads. Lead Generation Sales Metrics. How will your team qualify leads? Being proactive, especially during slow periods of business, will set your sales team up for success.

Angle 98

Angle Technique Pipeline CRM 98

Hubspot

MARCH 10, 2014

It takes time to get indexed in search engines, get discovered by the audience you''re trying to attract, climb the rankings, and build up a dedicated following of readers. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time. Pretty amazing, huh?

Angle 78

Angle Lead generation Promote Start-ups 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 78

A/B testing Angle Education Campaign 78

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Source: Nanigans.

Promote 141

Promote Pitch Campaign Niche 141

Sales Hacker

FEBRUARY 22, 2021

It’s still a great idea to follow best SEO practices with these “prestige” articles. How, then, do you leverage these posts to generate authority? Twitter has hashtags, or you could follow other industry leaders to see what discussions they get involved in. Can you back this up with facts or data that your company has generated?

Process 119

Process Niche Angle Sales 119

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 117

B2B Gaming Niche Appointment 117

Salesforce

AUGUST 21, 2023

Salesforce’s viewpoint on the future of email marketing It’s not a stretch to say generative AI in email marketing is a hot-button topic. You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” This gave me a good wireframe to write my content.”

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list.

Promote 78

Promote Angle Contact Campaign 78

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. Include Numbers.

Lead generation 78

Lead generation Presentation Promote Networking 78

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

CloserIQ

APRIL 23, 2019

It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Qualifying and tracking leads — is marketing holding up their side of the bargain, providing accurate and interested prospects. Scaling up sales activities. Monitoring finance.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Sales Hacker

DECEMBER 28, 2018

They have insightful sessions that provide both a wide-angle look and in-depth tactical solutions for the top challenges facing sales teams. The best part was talking with the fired-up CS community about winning customers for life!” – Team Wootric. And they end the day with happy hours, so gear up. TOPO Sales Summit.

Education 91

Education Angle Networking Sales 91

Hubspot

SEPTEMBER 5, 2013

There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public. There are no shortcuts.

Angle 78

Angle User Experience Niche Contract 78

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. So in general I look at where I’m “supposed” to look at. 3 Step Approach To Emotional Design.

Customers 107

Customers User Experience Lead generation Start-ups 107

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Angle 76

Angle Click Through Rate Presentation Lead generation 76

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Presentation 78

Presentation Lead generation Angle Follow-up 78

Hubspot

SEPTEMBER 4, 2012

You’d be amazed how much insight you can glean about your marketing, your leads, and all the pieces of your strategy from any given member of your sales team. So go ahead, grab one of your sales reps for a half hour-long chat, and take some detailed notes about their answers to the following seven questions.

Angle 78

Angle Sales Follow-up Campaign 78

Hubspot

DECEMBER 21, 2011

Show them that you have a creative angle that could be a follow-up story to one of their past articles. This may mean periodically letting them know what your company is up to or following their research and publications to see where you can help them out with a story. Marketing Takeaways.

Pitch 70

Pitch Angle Sports Follow-up 70

Lead Fuze

JULY 13, 2021

For businesses who have to compete through pricing, it can feel like life or death when you’re up against another company with lower prices and less overhead. Even when we know logically that many factors add up to a “no”, our emotions still cause us to take things personally. 9 Keep exploring with other angles.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Hubspot

JANUARY 23, 2012

The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. Before you and an external contributor put in any time developing blog content, make sure they are up for the task. The more you feed your blog, the hungrier it gets.

Angle 66

Angle Pitch Up-sell Follow-up 66

Hubspot

JULY 13, 2012

With an opt-in email list, it's up to you as an email marketer to keep up that inbound approach by providing those contacts with the same kind of helpful, informative content that made them attracted to you in the first place. That being said, it's all about finding a relatable angle for your audience. Good question.

Click Through Rate 78

Click Through Rate Networking Angle Contact 78

Hubspot

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. Ultimately, understanding the purpose behind your How to Guide is critical for ensuring you target all the various components or angles of the topic at-hand. How to Write a How to Guide.

B2C 101

B2C Angle Start-ups B2B 101

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. So in general I look at where I’m “supposed” to look at. 3 Step Approach To Emotional Design.

Customers 98

Customers User Experience Lead generation Start-ups 98

Hubspot

MARCH 13, 2012

Before you start trying to ramp up your guest blogging efforts, make sure you come up with a strategy that supports your goals for guest blogging. Suggesting a blog post about a topic or angle that the blog has already covered in the past is a sure way to get denied a guest blogging opportunity. 1) Having NO Strategy.

Pitch 78

Pitch Angle Strategize Engineering 78

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Beeketing

MAY 5, 2021

Using keywords is the best lead generation tactic for ecommerce retailers and you should use it too. Take multiple shots from different angles to clearly show the product. Follow these tips: Allow social media login to save prospective customers’ time. Provide Social Proof . How can you do that?

Conversion 98

Conversion Retail Angle Niche 98

Hubspot

MARCH 22, 2012

Set Up Social Monitoring. To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. Set Up a Crisis Response Plan. Assign team members (and back-ups) to be responsible for each instance.

Angle 78

Angle Follow-up Service Start-ups 78

Sales Hacker

OCTOBER 28, 2019

In this article, we’re going to be dealing with the following roles: Sales Development Representatives (SDRs) – If you want to meet your quota, you’re going to need qualified leads. They are the key people when it comes to lead generation, qualification, and booking meetings with sales-qualified leads for Account Executives.

Sell 76

Sell Teamwork Objectives and Key Results Consult 76

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Follow Amanda’s board Fonts on Pinterest. 3 Step Approach To Emotional Design.

Customers 82

Customers User Experience Lead generation Start-ups 82

Lead Fuze

JULY 24, 2023

In this comprehensive guide on how to find ecommerce leads successfully, we will delve into proven strategies that can help boost your lead generation efforts and ultimately drive more sales. You need up-to-date contact information so you know exactly who you should be targeting with your sales funnel efforts.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Hubspot

JANUARY 30, 2013

You also need to have an editing process in place to ensure that the content is up to snuff and that it aligns with your blog's goals, style, tone of voice, etc. Whether you use ours as is or modify it for your own business, just make sure your contributors know your style guide exists and that they're required to follow it in their writing.

Follow-up 78

Follow-up Angle Start-ups Process 78

ConversionXL

JULY 1, 2014

You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? I see it all the time where the business will “do surveys” but never end up with anything that can actually use. Who you survey will be largely be dependent on the outcome you’re looking for & the customer segments you’ve set up.

Customers 76

Customers Lead generation A/B testing Start-ups 76