Sales Hacker

FEBRUARY 8, 2021

You didn’t follow instructions. Following instructions is proposal 101. Of course, the consequences of failing to follow directions vary from one RFP to another. An inability or unwillingness to follow simple instructions creates an impression of carelessness, arrogance, and disregard. In this situation, less is more.

Prospecting 137

Prospecting Angle Follow-up Up-sell 137

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Improve processes.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Journalists' Top Ten Email Pitch Pet Peeves. Receiving an irrelevant pitch. Receiving too many follow-ups. Let's dive into those, now.

Pitch 78

Pitch Niche Angle Cold Call 78

CloserIQ

APRIL 25, 2019

A sales pitch , no matter how perfect, can quickly be ruined by poor objection handling afterward. It’s a rare day when you pitch someone and they simply submit and ask where to sign. A tweak: Alongside those, you can suggest an angle that many don’t think of: using both services at once. Ask an open-ended follow-up question.

SQL 92

SQL Objection handling Angle Pitch 92

Search Engine Land

MAY 3, 2023

Do you have a following? Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. Then go down the list and begin pitching article topics. First, identify a popular topic, research the best content available, and then create a more comprehensive, up-to-date version.

Niche 105

Niche Technique Angle Pitch 105

Hubspot

MARCH 11, 2021

Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. Follow along with HubSpot's free Advertising Proposal Template for PowerPoint. Download the template now to get started.

Angle 101

Angle Presentation Campaign Pitch 101

Salesforce

MARCH 28, 2022

Consider the following factors when creating a tagline: Product positioning Key benefits Brand pillars Value proposition Audience Tone. Your mission statement takes a more visionary angle. Is your audience made up of c-level execs and requires a more serious tone? Elevator pitch. What do you hope to accomplish?

Electricity 98

Electricity Angle Pitch Campaign 98

Hubspot

APRIL 28, 2017

If you're already caught up to speed, skip ahead to check out the templates. In the example above, the HubSpot blog earned traffic from any of Moz's blog readers who followed the link to HubSpot's website. You're pitching your content to publications that might be interested in sharing it with different audiences.

Pitch 78

Pitch Angle Follow-up Start-ups 78

Hubspot

NOVEMBER 3, 2014

That desire itself does not present an issue -- but the tactics that follow often do. This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. Make Follow-Ups Relevant and Meaningful.

Pitch 78

Pitch Angle Follow-up Presentation 78

The 5% Institute

JULY 14, 2020

IBM initially came up with a concept called BANT; it’s an excellent acronym to help guide you when qualifying your potential clients. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. BANT stands for: Budget. Time frame. That’s desperate. And your potential client knows this.

Service 98

Service Sell Objectives and Key Results Pitch 98

The 5% Institute

APRIL 24, 2020

IBM initially came up with a concept called BANT; it’s an excellent acronym to help guide you when qualifying your potential clients. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. BANT stands for: Budget. Time frame. That’s desperate. And your potential client knows this.

Service 98

Service Closing Sell Objectives and Key Results 98

Hubspot

APRIL 1, 2019

Muck Rack is a free media database that helps connect journalists with PR professionals, so if you use the site, you'll have good opportunities to network and receive PR pitches. You can even include specific topics you don't want to cover, which will filter out unfit pitches. Image courtesy of Muckrack.com/ggreenwald. Adobe Portfolio.

E-commerce 101

E-commerce UX Angle Pitch 101

Sales Hacker

JANUARY 28, 2021

Whether you’re just starting your sales career or you’re looking to make your next move, having an up-to-date LinkedIn profile is one step you can’t afford to skip. When you’re finished setting up your job alerts, you’ll be able to manage them all directly from your LinkedIn profile. These are our best LinkedIn profile tips for 2021.

Pitch 130

Pitch Networking Up-sell Prospecting 130

Sales Hacker

AUGUST 24, 2022

As with all things in my career, I’ve always looked at goals with the angle of, “How do we get there faster and in a bigger way than I have before? That is not a reason to give up. That is not a reason to give up. and they never end up making any impact at all. Set up small, recurring monthly donations.

Intrinsic 117

Intrinsic Networking Angle Sales 117

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. What problems can advertorials solve?

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

MARCH 13, 2012

So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success! Mistakes in Pitching Guest Posts. 6) Grammatical/Spelling Errors in Pitches.

Pitch 78

Pitch Angle Engineering Strategize 78

Salesmate

MAY 1, 2020

Consider the following example: The flowchart depicts a simplified email sequence. It could be something you send to qualified leads or for sales follow-up to existing customers. In no time you can have a customer renewing a subscription or upgrading to a new package or signing up for your service.

Contact 103

Contact Angle Pitch Follow-up 103

Sales Hacker

FEBRUARY 22, 2021

It’s still a great idea to follow best SEO practices with these “prestige” articles. Instead of expanding on this myself, I’ll give you some handy resources on the two most essential aspects of link building: prospecting and pitching. Ask yourself: Is there a brand new angle that you can bring to the conversation?

Process 120

Process Niche Angle Sales 120

Sales Hacker

NOVEMBER 18, 2019

The holiday season is huge for retailers, representing up to 30 percent of annual sales, but sales departments in B2B tend not to expect much from this time of year. If possible, set up a multi-touch sequence that involves email, phone, and LinkedIn messaging. The more you know, the more you can tailor your pitch. How to Do It.

Prospecting 87

Prospecting Appointment Cold Call Sales 87

Hubspot

SEPTEMBER 26, 2014

I wanted to write to you today as someone who has read countless articles on how I am supposed to grab the attention of journalists like you; compel you, intrigue you, pitch you, persuade you, befriend you, understand you. 1) Let us know when you run an article based off a pitch. Dear Journalists, It''s me, PR.

Pitch 78

Pitch Angle Construction Clients 78

Hubspot

MAY 18, 2020

They generally surround one of the most fundamental concepts in sales — the elevator pitch. In this case, the pitch can't be delivered verbally. In all likelihood, you would create what's known as a sell sheet — a document that could be described as the physical equivalent of the elevator pitch. What would you do then?

Sell 78

Sell Construction Pitch Angle 78

Hubspot

NOVEMBER 16, 2011

But the story was thin, few outlets had an original angle on it, and no one had reporters in the British Virgin Islands. So imagine their collective relief when the local fire brigade showed up to the rescue. This excerpt clearly communicates the value of following what's in the news and being able to remix it in a marketing context.

Angle 77

Angle Follow-up Pitch Technique 77

Understanding the Sales Force

MAY 20, 2024

There are three options: If the team chooses to replace him organically, they call up a major league-ready player from their top minor league (AAA) team and voila – he is replaced. In baseball, whether a player is injured, traded, released, or leaves via free agency, he must be replaced. Those percentages aren’t very good!

Angle 80

Angle Pitch Negotiate Promote 80

Hubspot

DECEMBER 21, 2011

If they are a technology reporter, you wouldn't want to pitch a sports story to them. If they are a business reporter, you shouldn't pitch a travel story to them. If you think your company is interchangeable with another company the reporter has written about, pitch the story to them. Tip #3: Listen - Use Twitter.

Pitch 70

Pitch Angle Sports Follow-up 70

Hubspot

FEBRUARY 21, 2018

With this in order, let’s get back on track and go over the seven speaking points you can highlight when bringing up your side hustle to your boss. When you’re more adaptable and well-rounded, you’ll be able to tackle problems from different angles at your regular job, enhancing your team’s overall creativity and effectiveness.

Angle 78

Angle Pitch Networking Meeting 78

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. Many people think that copywriting is all about writing flashy headlines or sales pitches. And by following the steps below, anyone can succeed at writing their own copy. But let’s back up a second.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Hubspot

AUGUST 10, 2016

Bottom line: What you lose in topical relevancy you'll make up for in volume. If you're fortunate enough to write for a large publication such as Inc.com, which has millions of fans on Facebook and Twitter, you'll see your follower counts soar. Now, I have more than 300,000 followers. 2) You can start biasing future customers.

Niche 73

Niche Angle Pitch Follow-up 73

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Grow an audience (social followers, subscribers etc.). Next, make sure you prioritize your list and only pitch blogs that have: Domain Authority of 40 or higher (or Domain Rating if you're using Ahrefs).

Referrals 69

Referrals Pitch CRM Contact 69

Hubspot

JULY 24, 2018

If it’s later in the day, you’re probably up to 15, 20, maybe even 30-plus times. Those Os ended up becoming the basis for the Os at the bottom of every search engine results page. This version’s colors and the slanted angling make it feel youthful and energetic. How many times have you seen the Google logo today?

Angle 78

Angle Appointment Engineering Pitch 78

Hubspot

JANUARY 23, 2012

The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. Before you and an external contributor put in any time developing blog content, make sure they are up for the task. Set a Sales Pitch Limit. Set Expectations.

Angle 65

Angle Pitch Up-sell Follow-up 65

CloserIQ

APRIL 23, 2019

It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Some areas to look could be: Training — are the right pitches, cadences and behaviors being cycled through the sales floor? Scaling up sales activities. Measuring content effectiveness.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Hubspot

FEBRUARY 6, 2014

Q: How long did it take you to set up your campaign? A: The actual set-up is quite fast, if you are disciplined in your approach. Our ideation phase was 3-4 months, and then the real ramp-up to our campaign was only about six weeks. Develop a newsworthy angle and press release for the first few days of your campaign.

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

DECEMBER 26, 2022

This type of talk can be simple, harmless topics of discussion like: Bringing up the latest sports event. These minor talking points help you to share more of your personality and trustworthiness without the pressure of an immediate sales pitch. Nod your head or signify that you comprehend or follow the conversation.

Conversion 73

Conversion Angle Sports Negotiate 73

SalesLoft

MARCH 27, 2017

As you’re thinking about your video, you should aim for a shot that is well lit from the front, without glaring lighting from any angle. Special tip: If you have an external monitor, turn up the brightness and select a mostly white screen to display. That’s nobody’s best angle. Natural light is best. There you have it.

Process 52

Process Angle Click Through Rate Pitch 52

Hubspot

MAY 22, 2012

So whether you're starting your first campaign or just need a brush up on the basics, follow this simple, 5-step process to execute your next inbound marketing campaign like a pro. Remember, you can always scale this up if you need to. The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Hubspot

APRIL 28, 2014

And 9 times out of 10, one (or more) of the following reasons is to blame. By way of example, we often get pitched topics about how to code a mobile app. This is the quantity vs. quality debate summed up in a nutshell. This post won''t talk about those. You''re using your blog as informal PR. It''s not structurally sound.

Education 78

Education Angle Pitch Gaming 78

Hubspot

AUGUST 14, 2018

It includes text, as well, to thoughtfully organize and break-up the video into sections. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Sapio User Acquisition Case Study" by Fractl. Wine.com" by RichRelevance.

Campaign 101

Campaign Angle Networking Follow-up 101