Hubspot

JULY 23, 2020

At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward. When building out our Facebook Group strategy, we followed a number of steps to get our team aligned and working. This helped us be prepared for any red flags if they were to come up.

Angle 100

Angle Launch Niche Promote 100

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 114

Promote B2B Follow-up Angle 114

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials also have their critics. What problems can advertorials solve?

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. He shares content, interacts with followers on Twitter and LinkedIn, appears on podcasts, and speaks at events. Demand will naturally follow. What can only you offer ?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 128

B2B Gaming Niche Appointment 128

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". Additionally, the thought leader and their followers might share the post via email, social media, or on their own website. Additionally, we've also seen similar results from rounding up quotes from external experts.

Referrals 101

Referrals Angle Promote Engineering 101

Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JULY 18, 2019

Receiving too many follow-ups. How many follow-ups becomes too many follow-ups? When is it okay to send a follow-up email? What should you include in a follow-up email ? Receiving a pitch that is too self promotional without a real story. Too many follow-ups.

Pitch 78

Pitch Niche Angle Cold Call 78

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. Now, you've come up with the who, what, when, where, why, and how. So, for the CRM company, the next step is to come up with a campaign strategy. A product or service that will solve those challenges.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. Now, you've come up with the who, what, when, where, why, and how. So, for the CRM company, the next step is to come up with a campaign strategy. A product or service that will solve those challenges.

CRM 100

CRM Angle Click Through Rate Campaign 100

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list.

Promote 78

Promote Angle Contact Campaign 78

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 124

A/B testing Campaign Retail Angle 124

ConversionXL

MARCH 14, 2017

First investigate whether there’s something wrong further up the funnel. Instead, open up Google Analytics and go to Behavior > Site Content > Landing Pages and use the comparison feature to analyze which landing pages are performing well in comparison to your other pages. Let’s back up a bit and explain ourselves.

Promote 99

Promote A/B testing Represent Angle 99

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start making a running list of them.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

KO Advantage Group

JUNE 11, 2018

It is important to constantly source new leads from every angle you have access to. If we stayed in the past and connected through people only within the realm of people we know we would not open ourselves up to the world’s possibilities for constant flow through. Promote yourself and ask others for contact information.

Referrals 108

Referrals Angle Clients Promote 108

Hubspot

OCTOBER 11, 2019

When you're experiencing slow business, it can free up your time to address weaknesses and focus on prospecting and connecting with potential leads. Answer these questions and develop sales tactics and team structure that will set your sales team up for success. You can even plan promotions to help your sales team reach their goals.

Angle 98

Angle Technique CRM Pipeline 98

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 78

A/B testing Angle Education Campaign 78

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Ask follow-up questions and request elaboration to deepen the exploration of ideas. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

APRIL 15, 2024

To simplify following the steps, here’s a simple template you can fill out as you work through the article. People-first content template (Make a copy) People-first content: A writing process What follows is a six-step process for creating SEO-friendly content that is people first. Grab a copy of this first. Ask, “So what?”

Process 108

Process Objectives and Key Results Angle Follow-up 108

Understanding the Sales Force

MAY 20, 2024

There are three options: If the team chooses to replace him organically, they call up a major league-ready player from their top minor league (AAA) team and voila – he is replaced. Let’s discuss the preparation, work and diligence the organization would have done prior to promoting a minor leaguer to the majors.

Angle 83

Angle Pitch Negotiate Promote 83

Hubspot

MARCH 10, 2014

It takes time to get indexed in search engines, get discovered by the audience you''re trying to attract, climb the rankings, and build up a dedicated following of readers. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time.

Angle 78

Angle Lead generation Promote Start-ups 78

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Format your answer so that it’s easy to follow. Format) Format your answer so that it’s easy to follow. For each step, explain what SEO tools you would use and why. Use headers and bullet points where appropriate.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Hubspot

JULY 3, 2014

When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Choose a hashtag and promote it. Your hashtag should be ready from the moment you begin promoting your event.

Promote 78

Promote Follow-up Angle Start-ups 78

Search Engine Land

MAY 3, 2023

Do you have a following? Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. First, identify a popular topic, research the best content available, and then create a more comprehensive, up-to-date version. Then google the keyword and see what type of studies are showing up.

Niche 105

Niche Technique Angle Pitch 105

Heinz Marketing

FEBRUARY 22, 2023

To fully understand and optimize email deliverability, you need to tackle it from multiple angles – your audience and how you’re building and segmenting your list; your content and what you are sending; and finally your systems and tech that supports your email delivery. Let’s get started. But by how much?

Angle 94

Angle Campaign Follow-up Start-ups 94

Hubspot

FEBRUARY 16, 2012

When users tried to follow @Qwikster on Twitter, they found a user who talked about drugs and cursed a lot. If not, it's probably a better idea to come up with an original name before the social media backlash starts. KennethCole used the uprising in Cairo to promote its spring collection, as shown in the tweet below.

Launch 78

Launch Campaign Promote Angle 78

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Twitter and Periscope.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

APRIL 21, 2014

Want to get more followers and increase engagement on Twitter? 1) Make yourself easy to recognize by using a close-up headshot of yourself as your profile picture. 6) Don''t be entirely self-promotional on Twitter. Mix up your content and interact with your followers. Plus, you can look like a Twitter pro, too!

Angle 78

Angle Follow-up B2C Sports 78

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos.

Angle 78

Angle Sports Campaign Promote 78

Hubspot

APRIL 28, 2017

If you're already caught up to speed, skip ahead to check out the templates. In the example above, the HubSpot blog earned traffic from any of Moz's blog readers who followed the link to HubSpot's website. You shouldn't start with typing up an email and sending it to everyone in your industry with a website.

Pitch 78

Pitch Angle Follow-up Start-ups 78

Search Engine Land

OCTOBER 2, 2023

It promotes internal linking and helps with page discoverability. You can set up alerts in your log file monitoring software to proactively monitor for any crawlability issues. When it comes to evaluation, it's wise to have your captions and transcripts reviewed by a proofreader, followed by an editorial review.

X-functional 128

X-functional Engineering Angle User Experience 128

Hubspot

JANUARY 27, 2017

This dip could be a reflection of decreased content quality, as proper planning and research tend to fall by the wayside when marketers ramp up their output. For example, The Muse publishes content for job seekers about career growth, and they ran a poll asking their Twitter followers what would improve their workday. October 4, 2016.

Angle 78

Angle Promote Follow-up Start-ups 78

Hubspot

FEBRUARY 6, 2014

Q: How long did it take you to set up your campaign? A: The actual set-up is quite fast, if you are disciplined in your approach. Our ideation phase was 3-4 months, and then the real ramp-up to our campaign was only about six weeks. Q: What channels did you use to promote your campaign? Which were effective?

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Promote an online contest. With New Content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

FEBRUARY 5, 2021

By answering these questions before your webinar (and before you write the script), you can tailor your webinar script and angle its speakers and content to stay focused on these deliverables. You can break up your webinar into sections (e.g., It contains the valuable, educational information that your audience likely signed up to see.

Presentation 101

Presentation Angle Education Start-ups 101