Hubspot

JANUARY 8, 2025

No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. It starts with basic generalized questions to understand where the prospect is currently at from a tech adoption standpoint. Con #3: Your prospects may put up a fight.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

SaaStr

MAY 1, 2021

For example, the use of Notion at Square began with just a few teams, but eventually, the entire company started using the platform and became a full enterprise client. Osunsade adds, “When you have a B2C angle, you’re actually getting a lot of those B2B leads from your happy B2C customers.”.

B2C 125

B2C Angle B2B Pipeline 125

ConversionXL

JUNE 30, 2021

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. . For a USP to hold up under scrutiny, it has to do three things well: Be memorable. This USP breaks down any obstacles standing in the way of a customer wanting to start a podcast. Death Wish Coffee.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. The easiest place to start is Google.

Angle 151

Angle Pitch Niche Trust 151

Sales Hacker

OCTOBER 19, 2020

Sales reps only have 14 days to engage a buyer before the conversion potential is so low that it’s no longer worth following up. Our data backs up what we always thought to be true — it’s critical to follow up with leads as soon as possible. Never hesitate to try a different angle. After seven days, 6x.

A/B testing 129

A/B testing Angle Follow-up Prospecting 129

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Let’s start by answering this simple question: “What is Sales Enablement?”.

Quota 164

Quota Sales Strategize Cross-sell 164

Sales Hacker

FEBRUARY 8, 2021

You didn’t follow instructions. Following instructions is proposal 101. Of course, the consequences of failing to follow directions vary from one RFP to another. However, as you start to read the background and requirements, which sound eerily similar to other RFPs, your eyes glaze, and habit takes over.

Prospecting 137

Prospecting Angle Follow-up Up-sell 137

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. If users are prompted to create an AI overview, a certain portion will follow through and create one. But how big will that impact be?

CTR 132

CTR Electricity Real Estate Angle 132

Hubspot

JUNE 18, 2013

You have no problem writing a post once you have an idea, but coming up with the idea in the first place can be the hardest part. But the secret to generating blog angles at scale isn''t creating more of those mythical "lightbulb" creative moments. First, come up with a solid blog post topic that your audience will love.

Angle 78

Angle Start-ups Pipeline Follow-up 78

Sales Hacker

FEBRUARY 1, 2023

Increasingly, we’re starting to see account executives asked to create their own pipeline — which means building your own target connection list. If you’ve been following the lead of your BDRs and SDRs, you’ve been leaning on warm intros. Even though it’s technically cold outreach, this personal angle can give you an in.

Pipeline 108

Pipeline Angle Contact Follow-up 108

Sales Hacker

JULY 29, 2022

We set up our demo products — roller shutters, outdoor decks, artificial lawn installation and fibreglass swimming pools — in high-foot-traffic areas in the middle of busy shopping malls. Prepare yourself physically and mentally even before you start your shift. Your job as the lead generator is to start the conversation.

Lead generation 130

Lead generation Contact Angle Follow-up 130

Hubspot

JANUARY 14, 2025

However, if you follow the steps outlined below, I can guarantee that youll be well on your way to building out a clear path to getting there. Now, you can approach this from several different angles. If you dont, thats also fine, but you should start cultivating them ASAP.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Sales Hacker

APRIL 8, 2020

Let’s get started, shall we? It All Starts With Trust. Building trust starts with understanding your prospect’s problem and ends with solving it in the best way possible. I don’t expect you to achieve all of these things before you start selling, but you should at least be working on them. Less selling, more helping.

Closing 139

Closing Prospecting Referrals Trust 139

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience. Prompt: How to market myself on TikTok.

Campaign 108

Campaign Entertainment Niche Angle 108

Martech

MAY 30, 2023

There’s a chance your competitors don’t know what they’re doing, either, but even then, you can start picking out what doesn’t work, or what seems wrong — and why. This helps you conceptualize and “talk to” your average target customer, and it serves as an ideal tool to get your other team members up to speed.

Angle 119

Angle Niche Clients Technique 119

Hubspot

NOVEMBER 29, 2016

To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. Ideally, you’re already conducting market research and thinking about your audience before you start writing a piece of content.

Process 78

Process Angle Construction Start-ups 78

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101

Pitch Angle Contact Follow-up 101

Heinz Marketing

FEBRUARY 22, 2023

To fully understand and optimize email deliverability, you need to tackle it from multiple angles – your audience and how you’re building and segmenting your list; your content and what you are sending; and finally your systems and tech that supports your email delivery. Let’s get started. But by how much?

Angle 104

Angle Campaign Follow-up Start-ups 104

Heinz Marketing

MARCH 22, 2021

If you’re watching or listening on demand, thank you very much for following us, continue to be excited about the audience that we’re building around the Sales Pipeline Radio podcast. It’s been a hell of a year as we come up on almost a year since we all went into our holes.

Pipeline 133

Pipeline Referrals Angle Sales 133

Hubspot

JULY 23, 2020

When building out our Facebook Group strategy, we followed a number of steps to get our team aligned and working. To start, we researched the value of Facebook Groups and why businesses should create them. This helped us be prepared for any red flags if they were to come up. In short, we consider our Group followers as our VIPs.

Angle 100

Angle Launch Niche Promote 100

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Interviewing your customers with the right questions can help you achieve the following: Identify the attributes they truly value. Their guard will be up, so be transparent about the purpose of your call. But there are other ways to stand out.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Industry-watchers expect to see additional entries from pure-play start-ups, as well as the repositioning of vendors in adjacent categories such as customer data platforms, marketing analytics and real-time interaction management (RTIM).

Customers 98

Customers Angle Niche Technology 98

Martech

JULY 11, 2022

Then start forming questions about what the data is saying, identify trends, and form a hypothesis. Ask yourself the following: What are you trying to explain with the data? First, start with the audience you’re presenting to. Try it today by signing up at callrail.com. First, find a narrative within the data.

Clients 108

Clients Angle Repeat business Trust 108

Sales Hacker

AUGUST 24, 2022

As with all things in my career, I’ve always looked at goals with the angle of, “How do we get there faster and in a bigger way than I have before? That is not a reason to give up. That is not a reason to give up. and they never end up making any impact at all. Set up small, recurring monthly donations.

Intrinsic 115

Intrinsic Networking Angle Sales 115

Salesforce

MARCH 28, 2022

Consider the following factors when creating a tagline: Product positioning Key benefits Brand pillars Value proposition Audience Tone. So how do you get started? Now, let’s start building your messaging framework! Your mission statement takes a more visionary angle. View your brand from the outside in. Brand promise.

Electricity 98

Electricity Angle Pitch Campaign 98

Hubspot

JULY 5, 2017

If you show up to your shoot unorganized and decide to “wing it,” your final product will look unprofessional and sloppy. Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below.

Product 78

Product Angle Follow-up Start-ups 78

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. No extra insights, no guides to help you get started, nada. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories.

Angle 78

Angle Niche Launch Follow-up 78

ConversionXL

MAY 1, 2014

The other half had only a 10 minute delay before the start of the test – and given no chance to eat. So where do you start. So, what should you do if you’ve got to write copy but have no idea where to start? Start With What You’ve Already Got. Start making a running list of them. Here’s the control version.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

Sales Hacker

APRIL 22, 2022

While you may feel pressure to focus your team on immediately starting to close opportunities at the start of each new quarter, you’re doomed to repeat the mistakes of your past if you don’t take some time to review. They can also show up with a plan for Q2 and make requests to their managers and leadership to support your efforts.

Objectives and Key Results 118

Objectives and Key Results Quota Sales Commission 118

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Re-Optimize Your Subject Lines FIRST. Look at your existing auto-responder campaign.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 76

GTM X-functional Start-ups Campaign 76

Highspot

FEBRUARY 20, 2025

Up-to-date, ongoing training also helps consistently spread brand awareness through all external materials and pitch decks. Providing partners access to your sales enablement solution will ensure they have access to the most up-to-date, relevant materials. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

SEPTEMBER 25, 2020

Keep a regular pulse on your audience to not only stay up to date, but to predict trends before they come to fruition. Not sure where to start? Find new angles to interact with your audience, position your solution, and solve their problems. #2: 3: Follow up. Put simply: follow ups pay off.

Campaign 92

Campaign A/B testing Follow-up Angle 92

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Innovative.

Promote 141

Promote Pitch Campaign Niche 141

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 113

A/B testing Campaign Retail Angle 113

Hubspot

AUGUST 5, 2020

To create an upstream marketing plan, start with a section of your audience that you want to focus on in the next year or so. Your completed upstream plan should include the following: Identification of a portion of your audience's problems. Now, you've come up with the who, what, when, where, why, and how. Downstream Marketing.

CRM 101

CRM Angle Click Through Rate Campaign 101