Remove Angle Remove Follow-up Remove UX
article thumbnail

The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Hubspot

Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs. Muck Rack also offers a news alerts system, which enables you to track stories or tweets about a company, brand, or specific story angle. Image courtesy of Behance.

article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. Depending on who you follow, Twitter can give you the view of people like journalists and politicians, who help shape the broad discourse.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

They devote their department’s time and resources to a hunch, following it through for months on end -- only to realize they were spinning their wheels the whole time. Instead, they understand the challenge from all angles. We then put the sticky notes up on the wall and grouped similar ideas into themes. Day 2: Sketch It Out.

UX 78
article thumbnail

How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” ” Finding The Companies Who Optimize. Convincing The CEO.

article thumbnail

How to analyze Google’s SERPs

Search Engine Land

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. You can tell the intent because it will be one of the following: Commercial : Users who are researching before making a purchasing decision. Navigation. Personalization.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

Gambling 101
article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.