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AI-generated content: The dangers of overreliance

Search Engine Land

Following trends this way often leads to action without planning, neglecting how it fits into your marketing mix, whether your ideal clients spend time there and other important considerations for business strategy and tactics. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

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How to do a quick SEO accessibility check

Search Engine Land

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website. Get the daily newsletter search marketers rely on.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that paid up-front. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

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How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

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How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

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The Ultimate Guide to Video Marketing

Hubspot

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101