Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” A good example is your acceptable angles. Stamp out all unwritten or intangible items, one by one, day after day, like a big game of Whack-a-Mole, and pretty soon, the only shades of grey left are the questionable kinky ones in your free time.

Assembly Line 96

Assembly Line Angle Start-ups Follow-up 96

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. It’s about finding that sweet spot where customer needs meet your passion.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Lead Fuze

JULY 24, 2023

By optimizing website content around relevant keywords related products/services offered industry niche helps land store first page search results where majority user clicks happen. Stay ahead of the game by integrating these technologies into your strategy.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Hubspot

DECEMBER 22, 2020

Specific keyword angles. While this is a challenge for some marketers, don't hate the player — hate the game. In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

JULY 25, 2016

They've won a plethora of awards, including a Design Gold at Cannes Creativity Festival for the second image below, " traffic cone in disguise ," which they created for Twitter and Niche. Leta Obierajski is a New York-based art director and graphic designer with an eye for bright colors, angles, and curves.

Angle 72

Angle Follow-up Electricity Clients 72

ConversionXL

JUNE 23, 2020

They released two videos that featured business owners playing a game of “Would You Rather: Business Edition,” with relevant questions on business obstacles, joys, and office dilemmas. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JUNE 30, 2021

It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. From its video game-inspired customer avatars to its aesthetic and tone of voice, everything is geared towards nerds. It also shows that not every USP has to be a headline. Premium fabrics. Tech you actually need.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Search Engine Land

MARCH 30, 2023

Ranking in Google News can be a game-changer for content visibility. Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. However, audience targeting and reach can vary greatly depending on the placement. ” Leave no room for interpretation.

CTR 120

CTR Angle Click Through Rate Follow-up 120

ConversionXL

MAY 27, 2022

So you want to have a different angle, a new angle, something that you’re about.”. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I Email marketing strategy is a game of trial and error. How are you better than the competition? What can you say that they can’t?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. But there are other ways to stand out. Take ConvertKit , for example. One way of countering this is setting expectations upfront.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

MAY 19, 2020

I've written about Twitch , Instagram marketing , exciting company cultures , and team building games. Alternatively, if you're writing about a niche topic and don't have any experts within your company, consider reaching out to external thought leaders to collect quotes. Sometimes, I'm assigned blog topics that are super exciting.

Entertainment 100

Entertainment Angle Niche Consult 100

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Content marketing is a numbers game. Find a unique angle that others aren't writing about. This is a huge accomplishment for a company in such a niche topic like pay-per-click advertising.

Campaign 78

Campaign Niche Angle Promote 78

SaaStr

JULY 20, 2021

When I set out to build this company, I fell into this niche that became our market and so forth. ” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. “It’s stupid, they’re for games. They sell their time.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". For smaller, more niche events, they may not be necessary. 6) Frame the Conversation.

Angle 78

Angle Networking Conversion Niche 78

SaaStr

SEPTEMBER 13, 2020

It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. Jason Lemkin: And what was the first VP you hired outside of sales that was your ah-ha moment that changed the game, that moved the needle? What was that game changing VP? Is that fair to say? Jason Lemkin: Now, now.

Non-Profits 65

Non-Profits Strategize Trust Growth 65

ConversionXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Find your most competitive angle and position your product using language from your voice of customer research. Image source ).

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Today, the company has more than 120 employees, 400 customers, and rapidly growing. You’re a storyteller.

Pipeline 60

Pipeline Sales B2B X-functional 60