Search Engine Land

OCTOBER 17, 2023

With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. But it’s also fair game to use it to identify what your competition’s users are doing. You might not rank above your competitor just by using their brand name. Dig deeper: Search competition: Who are you really competing with?

Angle 117

Angle Strategize Strategic planning Territory 117

PandaDoc

SEPTEMBER 28, 2022

Sales negotiations through the lens of game theory: Win-Win vs Zero-Sum vs No-Win explained. Game theory is a mathematical framework for modeling different social situations among competing parties or “players” in the “game.”. A cooperative type of game is a type of game in which both parties benefit from the result.

Negotiate 98

Negotiate Price Gaming Contract 98

Search Engine Land

SEPTEMBER 7, 2023

” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely.

Objectives and Key Results 130

Objectives and Key Results Niche Angle Networking 130

Martech

JANUARY 16, 2024

From campfire tales to boardroom presentations, stories capture attention, stir emotions and make your message stick. It’s about being the underdog who rose to the challenge, an angle that can create a powerful connection with your audience. The expert story Establishing yourself as a thought leader in your field is a game-changer.

B2B 137

B2B Angle Contract Trust 137

Sales Hacker

APRIL 22, 2022

You can also consider having multi-level QBRs to cover all angles of the performance evaluation and forecasting. Consider how much time you want to spend on either side of this spectrum, and allot space in each QBR presentation accordingly. Be careful to not turn this bit into a blame-game. That’s not productive.

Objectives and Key Results 119

Objectives and Key Results Quota Sales Commission 119

Hubspot

OCTOBER 9, 2019

Being a lifelong learner gives you a competitive advantage in the game of sales. Courses or certifications can specialize in sales skills such as sales presentations, sales methodology, social selling, or sales coaching. The more you practice something, the more you get used to it, and the less nervous you'll be.

Technique 101

Technique Angle Profit margin Sales 101

Hubspot

MAY 19, 2020

I've written about Twitch , Instagram marketing , exciting company cultures , and team building games. The blog team at HubSpot likes to experiment with how content is presented. If I can’t personally relate to a topic, I might present a question or scenario, like 'Have you ever been in this scenario? Tie in personal events.

Entertainment 100

Entertainment Angle Niche Consult 100

Highspot

FEBRUARY 20, 2025

Product Training for Sales Teams Sales reps need comprehensive knowledge to present the product as valuable to prospects, address unique challenges, and handle objections. Conduct Film Reviews In the same way athletes watch game footage to enhance their performance, sales teams benefit from replaying and analyzing actual calls.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights. How do they present their features? But there are other ways to stand out.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They released two videos that featured business owners playing a game of “Would You Rather: Business Edition,” with relevant questions on business obstacles, joys, and office dilemmas. Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

Heinz Marketing

MAY 29, 2023

Past present, Future on SalesPipelineRadio.com. The amount of time it takes that buyer in the decision making process to engage with the seller, the number of buyers involved in the decision making process… I think we’ve looked at the complexity from that angle quite a lot and that it’s important to look at it from that angle.

Pipeline 105

Pipeline Angle Sales Trust 105

Hubspot

SEPTEMBER 6, 2015

Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. 3) Play word games. Word games can be powerful ways to help remove you from the traditional mindset that tends to produce generic, unoriginal ideas.

Gaming 78

Gaming Angle Technique Start-ups 78

Hubspot

OCTOBER 1, 2015

But the angle it uses is entirely unique. Each landing page is laden with SEO strategy and designed using visually appealing graphics to present the question/problem a prospect might have, like, “Is your customer support process broken?”. Like Eat24, the video reached a whole new market — “Game of Thrones” fans. The new angle?

Angle 78

Angle Campaign Gaming Networking 78

Hubspot

DECEMBER 13, 2013

Amadeo also raises a separate angle, which is that this change, like others Google has made recently, could have the effect (intended or unintended) of helping Google sell more ads: "There''s also a bonus side effect for Google: email marketing is advertising. Amadeo says this will give consumers "improved privacy from email marketers."

Angle 78

Angle Presentation Gaming Contact 78

Hubspot

MARCH 19, 2015

Let''s play a little game of "Did You Know?" That’s why best practices for presentations include summarizing your points instead of having a huge block of explanatory text. Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Did you know. High-level information should be spread first.).

Angle 78

Angle Start-ups Gaming Contact 78

Hubspot

MARCH 26, 2014

Raising your game as a copywriter calls for a degree of fearlessness. Like a city planner, the job of copywriter calls for finding the flaws in the information you’re presented. You need to get a feel for humans at work and play and understand interaction from every angle. You answer to a higher power (the client).

Angle 78

Angle Territory Gaming Presentation 78

Hubspot

JANUARY 19, 2012

So if you're trying to up your game and create amazingly effective ad copy, make sure it always includes these 3 vital elements: Value - Why is your offer relevant and valuable to your audience ? Offer - What exactly are you presenting to your audience? Remember, your ad is competing with 10 other paid ads, as well as organic listings.

Campaign 72

Campaign Angle Technique Gaming 72

Sales Hacker

MARCH 21, 2019

But with the rise of automation tools , sales is more of a “numbers game” than ever, so personalizing a pitch can seem like an impossible task. Notice they don’t talk about lenses, lighting, angles, or composition. In a recent report, sales expert Marc Wayshak found that only 24.3% It names an enemy.

Pitch 109

Pitch Sales Angle Prospecting 109

Search Engine Land

MARCH 30, 2023

Ranking in Google News can be a game-changer for content visibility. Consistently plan ways to explore fresh angles. If you don't regain traction through republishing but know the user interest in the topic remains trending, publish a new article from a different angle to appeal to Google News's desire for diversity of content.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Hubspot

APRIL 28, 2014

A lot of business blogs may be winning the traffic game, but losing the lead-gen game. I''d take two angles here: Start with a presentation that talks about the impact blogging has on a business, how blogging works, and how they can get involved. You don''t have enough offer variety. Let''s take HubSpot as an example.

Education 78

Education Angle Pitch Gaming 78

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools 2012: It included the ability to analyze your own datasets.

E-commerce 77

E-commerce Government Engineering Angle 77

Cience

APRIL 27, 2020

Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Instead, they played up the exclusivity angle. There are many content and structure faux pas to hone in on here, but the email comes off as awfully tone deaf of the present moment. Okay, maybe closer to a whiplash.

Hospitality 66

Hospitality Angle Contract Appointment 66

Hubspot

SEPTEMBER 26, 2018

VR headsets like Google Cardboard and Oculus Rift make it easier than ever for users to completely immerse themselves in their favorite video games and take a hands-on approach to learning new skills. But while most people associate virtual reality (VR) with gaming and tourism, it's currently used for a wide variety of applications.

Hospitality 78

Hospitality Transportation Entertainment Education 78

Sales Hacker

JANUARY 25, 2019

Collect and connect the dots from your team’s interview observations to extract some interesting research angles. Imagine how credible and impressive your next customer meeting will be when you present fresh insights, unique recommendations, and a more targeted and relevant conversation. Your competitors are all playing the same game!

Trust 92

Trust Angle Sales Pitch 92

Hubspot

JANUARY 18, 2018

I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. Instead, they understand the challenge from all angles. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions.

UX 78

UX Angle Strategize User Experience 78

Martech

NOVEMBER 3, 2022

I’ll present detailed findings further down in this post. But the laws don’t mandate where the link goes or the language around it or even how to present it. Don’t forget the deliverability angle, either. Here are my top discoveries from my review of 12 ecommerce brands, six based in the UK and six in the U.S.

Process 103

Process Angle Legal Retail 103

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Some products are niche because of a lack of awareness, and these high-volume articles present an opportunity to educate your visitors.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

JANUARY 16, 2012

One way that new technology is joining the revenue disruption game is by providing smarter listening tools for social media. Salespeople can then pre-emptively position themselves against potential competitors and make sure that products and services are presented with the best angle. New Technology For Sharing Data.

Teamwork 65

Teamwork Angle Technology Technology 65

Search Engine Land

JULY 11, 2023

One day, they are about to go and present their SEO strategy to five key contacts at a large client they have just won. It’s then 12 months later, you are about to present your new strategy. Presenting your case The meeting and strategy presentation is a small part of the overall process of getting buy-in.

Education 63

Education Angle Presentation Technique 63

Hubspot

AUGUST 8, 2012

Essentially, you're making a game out of your marketing! For example, on a recent webinar we made a game out of tweeting our event hashtag, awarding free tickets to our upcoming (and epic) inbound marketing event INBOUND 2012 for those who tweeted our hashtag the most. Be a brand that people love and want to be a part of.

Angle 78

Angle Gaming Networking Start-ups 78

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". RTM leaves the campaign mentality at home and brings to the forefront an always-on, ever-present approach.

Angle 78

Angle Networking Conversion Niche 78

Hubspot

JANUARY 27, 2016

I’ve run a game on everybody, and they’re going to find me out.'". When you're presented with a new opportunity, it's important to distinguish between the voice in your head saying you can't do it because you're not worthy and the one saying you can't do it because you have too much on your plate.

Angle 78

Angle Territory Gaming Start-ups 78

VanillaSoft

AUGUST 11, 2021

Share presentation materials — before you sign on 5. Then use that data to shape your virtual selling process, adjust your strategies to benefit prospects, make metric-based game plans — and even learn new ways to make virtual interactions more engaging. Find the right angle. Share presentation materials — before you sign on.

Technique 59

Technique Sell Up-sell Angle 59

Hubspot

OCTOBER 9, 2014

CSS is used to control presentation, formatting, and layout. When the paragraph ends, I''d put a closing paragraph tag: </p> Notice that closing tags look exactly the same as opening tags, except there is a forward slash after the left angle bracket. The TL:DR Version. Here''s an example: <p>This is a paragraph.</p>

Angle 78

Angle Follow-up Start-ups Closing 78

Hubspot

JANUARY 16, 2015

They created an infographic that compared the volume of code comprised in everything from a simple iPhone game to a high-end car computer. Enikeev explains: The Internet map is a bi-dimensional presentation of links between websites on the Internet. So a team over at Information is Beautiful set out to give us a sense of scale.

Territory 78

Territory Angle Commission Finance 78

Heinz Marketing

OCTOBER 26, 2020

You can find all of our episodes past, present, and future at salespipelineradio.com. So we went to them, and we set up a program where our sales reps can basically go directly to them and get help with PowerPoint presentations or get help with updating a sales sheet or things like that. But they have to pay for it.

Pipeline 131

Pipeline Sales B2B Manufacturing 131

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101

Angle Objectives and Key Results X-functional CTR 101