Heinz Marketing

FEBRUARY 26, 2021

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 128

Government X-functional Angle B2B 128

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

X-functional 98

X-functional Angle Government Education 98

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 89

GTM Negotiate Profit margin Contract 89

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. Do you need this functionality or that? Questions like “are you looking for a solution to X problem?”

Closing 52

Closing Contract Technique Referrals 52

SaaStr

SEPTEMBER 13, 2020

They’re facilitating virtual schooling, they’re helping governments organize. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? Is that fair to say?

Non-Profits 91

Non-Profits Strategize Trust Growth 91