article thumbnail

GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And I think we saw Clay run this playbook pretty, pretty well.

GTM 76
article thumbnail

7 Top CRO Tips on Annual Planning

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1. ” 6.

GTM 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233
article thumbnail

A Comprehensive Guide to Product Training for Sales Teams

Highspot

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52
article thumbnail

What’s New at Navan: Reinventing a Category with CEO Ariel Cohen

SaaStr

Should you push more on GTM? What makes partnerships successful is GTM or sales teams aligning on the value prop for both customers, working together, and implementing GTM. If you’re a product-driven company, you need to be very aligned with GTM and the people leading it. What’s she ranked out of ten?

GTM 114
article thumbnail

RevOps Will Fix Your Pipeline and Your Love Problems

Sales Hacker

Revenue Optimization” — Keith Jones , Manager, GTM Systems at MURAL. “A human shield for a sales leader boss who failed up fast and never actually learned / used CRM. In bad times, the shield is wielded in exec / BOD meetings to obfuscate real data. The silver bullet.” — Eric Slaager , Revenue Operations Transformation at B2B Saas Companies.

Pipeline 123
article thumbnail

Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. The traditional GTM approach focuses narrowly on the buyer journey, but it’s fundamentally flawed. We got to see how other funds ran their process – the good and the bad.

GTM 74