Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So maybe competitors have come in.

GTM 77

GTM X-functional Start-ups Campaign 77

SaaStr

OCTOBER 31, 2023

Their decision then was to spend money to expand market share, even without any revenue. Should you push more on GTM? What makes partnerships successful is GTM or sales teams aligning on the value prop for both customers, working together, and implementing GTM. What’s she ranked out of ten?

GTM 113

GTM Price Angle B2B 113

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? And if yes, to what extent?

GTM 89

GTM Negotiate Profit margin Contract 89

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Inter-department coordination: The product launch isn’t just a marketing spectacle. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59