Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

OCTOBER 23, 2023

Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. It requires effort from various departments.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

DECEMBER 8, 2020

And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. Two years later, he promoted me to be the first manager, regional director in the UK to build out a team. Sam Jacobs : Of course, Y2K. Luke Rogers: Y2K. And before I knew it, I just had unprecedented demand for the services.

Sales 116

Sales E-commerce Technology Technology 116

SaaStr

JUNE 28, 2024

You have to look at how sales roles change from a couple of different angles. Using verticals as a proxy to regionality. You have to understand your overall value prop and core sales motions before verticalization because vertical isn’t just a GTM strategy. People are automating many intensive processes that humans usually do.

Growth 104

Growth Customers GTM Territory 104

Sales Hacker

DECEMBER 10, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?

GTM 114

GTM Construction Up-sell Cross-sell 114

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Gaming 63

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became.

GTM 82

GTM Territory Cold Call Price 82