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This includes the values of the Agile Marketing Manifesto. It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change.
Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs marketshare (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.
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