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How to Build Authority and Elevate Your Brand with Press

ConversionXL

As someone who’s been on both sides of the publishing table for over a decade and has had her fair share of features in Business Insider, Lifehacker , and The New York Times , I can tell you that it’s never too early—or too late to get press. If The New York Times has vetted them for that, then there’s some truth to it, right?

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7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

Just two weeks befor the event, T-Mobile launched this parody video. With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. That whole thing.

Angle 78
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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. In fact, a lot of our initial success at HubSpot came from a free tool we launched.

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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Angle 78
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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

When Healthcare.gov first launched, a common number cited was that it contained 500 million lines. In this interactive visualization, the New York Times helps the viewer experience the difficult choices behind balancing a national budget. Try it out. A Million Lines of Code. It was a number that sparked a lot debate.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

This year, the Puppy Bowl will also feature 21 kittens from an animal shelter in New York, and 63 puppies from 23 shelters across the country. This year, EatNowNOLA.com launched an app to fix that problem, letting people know what restaurants have availability, and which ones do not. 6) EatNowNOLA.com's Web App.

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.