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How to Build Authority and Elevate Your Brand with Press

ConversionXL

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. This already gives me several angles. Press is strategic.

Angle 151
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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? How can we deliver the same (or more) value but save the reader time?

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7 ways to get to know your audience better

Martech

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. It doesn’t take much to create and launch a survey, especially with a modern tool like SurveyMonkey. Get MarTech!

Angle 119
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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. It also shows that not every USP has to be a headline. “We Conclusion.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 117
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. My guess is that it will be many months after launch before we get data on SGE in Google Search Console.

CTR 132
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 100