ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. To drive interest, promote your webinar at least two weeks ahead of launch.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". We recently launched a data-driven piece that’s relevant to recent news: How COVID-19 Is Impacting Sales and Marketing Performance ," Nica says. 3 Types of Blog Posts That Earn the Most Backlinks. Thought Leadership Alternatives.

Referrals 101

Referrals Angle Promote Engineering 101

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101

Campaign Transportation Launch Hospitality 101

Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Marketing’s job is to promote the product’s value so prospects will come and talk to you. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

FEBRUARY 16, 2012

Netflix Decides to Launch Qwikster. Netflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix's DVD-by-mail service from its online streaming service. Just be sure to promote your official social media accounts at the launch of your company so it's clear which account belongs to you.

Launch 78

Launch Campaign Promote Angle 78

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 116

Promote B2B Follow-up Angle 116

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. You could even create a series of posts that promote your content and offer valuable insights or tips. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details.

B2B 117

B2B Gaming Niche Appointment 117

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. In fact, a lot of our initial success at HubSpot came from a free tool we launched.

A/B testing 78

A/B testing Angle Education Campaign 78

Salesforce

OCTOBER 7, 2021

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Here are some things to keep in mind when measuring traffic and conversion: 2.

Retail 94

Retail A/B testing Angle Campaign 94

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

Hubspot

SEPTEMBER 28, 2012

Just two weeks befor the event, T-Mobile launched this parody video. With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. That whole thing.

Angle 78

Angle Launch Networking Start-ups 78

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. In anticipation of the launch, we wanted to raise awareness about how to build the right sort of email strategy that adds value for recipients rather than interrupts them. Have you launched and run concentrated campaigns for your company?

Campaign 78

Campaign Launch Angle Click Through Rate 78

Hubspot

AUGUST 18, 2020

With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. Have you ever launched Instagram or Facebook Stories and noticed new AR filters that allowed you to test out products directly through your app? If not, you'll definitely see more of this soon.

Product 101

Product Retail Technology Technology 101

Understanding the Sales Force

MAY 20, 2024

Let’s discuss the preparation, work and diligence the organization would have done prior to promoting a minor leaguer to the majors. If they elect to sign a free agent, it usually comes down to money and if the player and team can agree to the terms, they have what is usually an expensive replacement.

Angle 80

Angle Pitch Negotiate Promote 80

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Let's return to the product launch example from above. Try location-based promotion. Follow Along With a Free Focus Group Questionnaire Template.

Appointment 78

Appointment Launch Angle Promote 78

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

SEPTEMBER 24, 2012

I quickly proved myself and was promoted to head a small sales and marketing team (6 people) in the company. It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I made $10,000 the day I launched the product. Shortly after we launched, a bunch of other similar services came about.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

Hubspot

FEBRUARY 1, 2011

There should be a inbound launch (pun intended) plan in place for all your web marketing initiatives. Tweet and use Facebook wall posts in support of all your marketing events; publish blog articles twice or three times weekly; have a news section on your site to promote company and product news. Just ask a pig.

Angle 78

Angle Construction Strategize Gaming 78

Hubspot

SEPTEMBER 23, 2020

On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services.

Transportation 101

Transportation Electricity Follow-up Angle 101

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. It used the combined data to deliver promotions for the type of pizza the customer bought most often, increasing the relevance of its messages. Was there a new product launch? —

Sales 98

Sales Angle Campaign Up-sell 98

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Engineering 76

Engineering Promote Angle Healthcare 76

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. But because we''d been busier at our day jobs than expected over the holidays, we pushed back by one week to launch on Friday, January 10. Which were effective?

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

JANUARY 31, 2013

Their YouTube channel has racked up thousands of views on just the promotional videos alone. Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 78

Gaming Non-Profits Campaign Angle 78

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space.

Networking 78

Networking Gaming Campaign Retail 78

Hubspot

JANUARY 9, 2012

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Just leverage its success by linking to new lead generation content you've created that you want to promote. Update Your Most Popular Content. Change the Content Asset Type. Re-Market It.

Angle 67

Angle Niche Lead generation Networking 67

Hubspot

JULY 20, 2015

When done correctly, this research will show pathways to success by finding angles and opportunities for your organization to make its voice heard in the ongoing dialogue with prospects and customers. 2) Trends research is more or less exactly what it sounds like: an analysis of topical trends in your space.

B2C 78

B2C Angle Gaming B2B 78

Martech

NOVEMBER 10, 2023

Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Your campaign strategy should include a plan and reasoning for taking a specific angle. People just stop responding to all those “Don’t miss out!” entreaties.

A/B testing 113

A/B testing Campaign Retail Angle 113

Hubspot

JUNE 20, 2018

Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

OCTOBER 1, 2015

But the angle it uses is entirely unique. The bottom line: The entire video was produced in-house and HootSuite mostly relied on owned media to promote the video. Plus, social sharing ended up carrying the bulk of the video’s promotion. The new angle? Its philosophy: Knowing the job helps find the audience.

Angle 78

Angle Campaign Gaming Networking 78

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! One more thing before you start creating content and promoting!

Angle 78

Angle Campaign Start-ups Launch 78

ConversionXL

NOVEMBER 28, 2022

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. They use a clear and actionable CTA.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Case Study and Customer Testimonial Videos. On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. I asked him what a marketer should consider if he or she doesn’t have a new rocketship to launch or a CEO with the personality of Elon Musk.

Angle 78

Angle Launch Pitch Start-ups 78

Hubspot

MARCH 24, 2015

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. At SpinWeb, we launched a radio show at the beginning of 2015 called SpinRadio. the basics are not too difficult.

Promote 78

Promote Non-Profits Hospitality Start-ups 78

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Include Numbers.

Lead generation 78

Lead generation Presentation Promote Networking 78