Hubspot

JUNE 13, 2011

HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that "more is better" when it comes to content creation. Blog Every Positive & Negative Angle. New Research: Lead Generation Lessons From 4,000 Businesses.

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Angle B2C Lead generation Territory 78

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

JULY 2, 2012

So you've successfully created an amazing offer that you think will boost your lead generation like whoa. Do the lead generation benefits have to end so soon? You just reformatted your offer so you now have two pieces of lead generation content in your arsenal! until they eventually plateau.

Promote 77

Promote Angle Lead generation Real Estate 77

Hubspot

NOVEMBER 29, 2016

From there, marketers should ask questions to determine the specific angle of their content. What content has already been published about the topic, and what angle can I pursue to differentiate mine? Use this tool to test different angles on a topic to see which generates the most interest.

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Process Angle Construction Start-ups 78

Hubspot

SEPTEMBER 2, 2014

It got us thinking: If we can increase our subscription rate that much on the post level, what would happen if we replaced our standard lead generation CTA with a full lead generation form right there on the post, too? Could we increase lead generation from our blog by 4X? Blogging Lead Generation'

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Conversion Lead generation A/B testing Angle 78

Veloxy

FEBRUARY 15, 2024

Moreover, these podcasts delve into problem-solving methods for common challenges like contract negotiations and lead generation. They also discuss motivational and ethical selling practices, providing a comprehensive understanding of the sales process.

Gaming 233

Gaming Sell GTM Technique 233

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ appeared first on ConversionXL.

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A/B testing Lead generation Drivers/motivators Angle 123

Hubspot

JUNE 27, 2011

And when is using a P.S. a helpful addition to your lead-generating copy? What usually works best is emphasizing the main selling point one more time, but from a different angle. A step-by-step guide to email marketing for lead generation. So how can you use the awesome power of the P.S. in your marketing efforts?

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Angle Click Through Rate Lead generation Contact 77

Hubspot

JANUARY 26, 2014

In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. We explore all the angles in this new post. New Facebook Algorithm Update Dings Text Updates From Businesses.

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Angle Engineering Lead generation Prospecting 78

Hubspot

MARCH 10, 2014

So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before. And when you consider the fact that all those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident. Pretty amazing, huh?

Angle 78

Angle Lead generation Promote Start-ups 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Free tools are a gold mine for two things: prospect or lead generation, and inbound links.

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A/B testing Angle Education Campaign 78

Hubspot

OCTOBER 11, 2019

Lead Generation Sales Metrics. Lastly, reps can practice closing techniques by attempting various ways to close deals including soft closes, assumptive closes, or sharp angle closes. Finally, a sharp angle close is when you change direction and catch your prospect by surprise by trying to close the deal.

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Angle Technique Pipeline CRM 98

Hubspot

FEBRUARY 23, 2021

If it aligns with your user personas, you can engage your audience from several angles. You wouldn't measure a series of blog posts on their brand uplift ability, just like you wouldn't measure a podcast show's lead generation. From an investment perspective, blogs may be a better long-term investment for lead generation. "I

Angle 101

Angle Promote Lead generation Strategic planning 101

Hubspot

MAY 6, 2010

In the words of Henry Ford, “If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own.” Let’s apply this mindset to leveraging social media for marketing around the world. Photo Credit: noticelj.

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Angle Networking Lead generation Drivers/motivators 78

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As for BOFU lead magnets, consider preparing something like a scorecard for lead generation agency evaluation. We already rank in many lists like “best appointment setting companies.”

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B2B Gaming Niche Appointment 117

Hubspot

JANUARY 6, 2014

We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. If Facebook just announced a new feature called “Promoted Posts,” for instance, use that to talk about how it can help you with lead generation techniques for your business.

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Technique Angle Lead generation Clients 78

Sales Hacker

FEBRUARY 22, 2021

Ask yourself: Is there a brand new angle that you can bring to the conversation? Can you back this up with facts or data that your company has generated? Simply rehashing another contributor’s thoughts will be counterproductive, as will a blank retweet. Give serious thought to each of your contributions.

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Process Niche Angle Sales 119

Hubspot

JULY 12, 2012

Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too. Lead generation via social media. Knowing that LinkedIn is 277% more effective at generating leads than any other social network. Shock Them. You know what's way more interesting?

Angle 78

Angle Entertainment Networking B2B 78

Salesforce

AUGUST 21, 2023

I believe most of the campaign process, from lead generation to final customer message, will be led by generative AI.” Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing.

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A/B testing Consult Angle Click Through Rate 98

ConversionXL

APRIL 3, 2013

Now while they might go overboard with it, it’s so they can know which angle to use to sell their software when they get you on the phone. In other words, if you downloaded their “lead generation” ebook, then fill out their demo form, they’re going to focus more on how their software can be a lead generator.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Marketing touches every part of a company. The bigger the company, the more specialized your role will be. Source: Nanigans.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

OCTOBER 6, 2016

Examine the previously published content on the publications you plan to submit to, and try to locate content gaps : topics that haven't been covered yet, or new angles on topics that you can offer a fresh perspective on. Most agencies ignore paid marketing altogether, with only 7% reporting it as a valuable lead generation channel.

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Referrals Pitch Networking Angle 78

Hubspot

JANUARY 9, 2012

If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it. Just leverage its success by linking to new lead generation content you've created that you want to promote. Maybe your evergreen content is performing well right now as a lead generation mechanism.

Angle 67

Angle Niche Lead generation Networking 67

Hubspot

OCTOBER 17, 2014

So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. So if you’re using SlideShare as a lead generation tool, this could be hindering your efforts. while giving you what you want (leads!) Content Creation Lead Generation'

Lead generation 78

Lead generation Presentation Promote Networking 78

ConversionXL

MAY 27, 2022

So you want to have a different angle, a new angle, something that you’re about.”. Webinars as a demand generation tactic have benefited greatly from this. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. How are you better than the competition?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Angle 76

Angle Click Through Rate Presentation Lead generation 76

Hubspot

MARCH 21, 2017

The upsides include: 1) More robust lead generation. You’ll often find that they can offer unique angles on the topic at hand. But once you do the legwork to understand the needs of your customers, produce the content they want, and earn their trust, the gains can’t be beat. 3) Fewer overhead costs.

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Contract Angle Entertainment Start-ups 78

Hubspot

MARCH 28, 2012

If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader.

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Promote Angle Contact Campaign 78

CloserIQ

APRIL 23, 2019

It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Lead generation — Accent accelerate , Klenty , Mailchimp. Better product demonstrations? Is your positioning or negotiation acumen a little off? 5) Take multiple points of view.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

ConversionXL

JUNE 19, 2014

Let’s take a slight detour & look at this from a slightly different angle – What’s it looks like when ok design meets bad copy: From a design standpoint it’s ok. The post 3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers appeared first on ConversionXL.

Customers 107

Customers User Experience Lead generation Start-ups 107

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). What is an email list? Need ideas?

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A/B testing Contact Promote Campaign 78

Hubspot

SEPTEMBER 5, 2013

Dig more deeply, provide a new angle, make unusual comparisons, and offer your own voice, your own knowledge, and your own interpretation. Check out IMA’s latest ebook, The Science of Enterprise Lead Generation. Seek out other articles on your company’s subject and determine the ground that has already been covered.

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Angle User Experience Niche Contract 78

Sales Hacker

DECEMBER 28, 2018

They have insightful sessions that provide both a wide-angle look and in-depth tactical solutions for the top challenges facing sales teams. LeadsCon’s Connect to Convert is the lead industry’s roll-up-your-sleeves conference dedicated entirely to Calls, Clicks, Search and Shares. This event is in its 11th year (impressive!)

Education 91

Education Angle Networking Sales 91

Hubspot

DECEMBER 22, 2020

Specific keyword angles. It's unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads. All roads lead back to user intent. This means that their marketing campaign reports tell them which keywords: Convince the most visitors to become subscribers and leads.

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Gambling CTR Education Campaign 101

Sales Hacker

MARCH 21, 2019

Notice they don’t talk about lenses, lighting, angles, or composition. If you’ve done a good job identifying your prospect’s pain points, and you really understand how your product or service helps alleviate it, you should be able to pitch with one short sentence. They don’t even mention how they help parents take better pictures!

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Pitch Sales Angle Prospecting 109

Lead Fuze

JULY 13, 2021

You can do some digging and find other people to contact, by using LinkedIn or leading generation tools like ZoomInfo, HubSpot Marketing Hubs ,DiscoverOrg , D&B Hoovers , and LeadFuze. Leadfuze provides hyper-targeted lead searches as well as verified contact information. 9 Keep exploring with other angles.

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Objectives and Key Results Drivers/motivators Angle Pitch 98