ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Good Outcome vs. Avoiding A Bad Outcome.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

Hubspot

SEPTEMBER 2, 2014

It got us thinking: If we can increase our subscription rate that much on the post level, what would happen if we replaced our standard lead generation CTA with a full lead generation form right there on the post, too? Could we increase lead generation from our blog by 4X? Blogging Lead Generation'

Conversion 78

Conversion Lead generation A/B testing Angle 78

Hubspot

MARCH 10, 2014

So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before. And when you consider the fact that all those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident. Pretty amazing, huh?

Angle 78

Angle Lead generation Promote Start-ups 78

Hubspot

FEBRUARY 23, 2021

You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on," says Toner. If it aligns with your user personas, you can engage your audience from several angles. It's an investment.

Angle 101

Angle Promote Lead generation Strategic planning 101

Hubspot

MARCH 28, 2012

If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. 14) Promote one of your lead-gen offers on Twitter.

Promote 78

Promote Angle Contact Campaign 78

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As for BOFU lead magnets, consider preparing something like a scorecard for lead generation agency evaluation. This is a great way to reach a wider audience and generate more engagement.

B2B 118

B2B Gaming Niche Appointment 118

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. Webinars as a demand generation tactic have benefited greatly from this.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Free tools are a gold mine for two things: prospect or lead generation, and inbound links.

A/B testing 78

A/B testing Angle Education Campaign 78

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Include Numbers.

Lead generation 78

Lead generation Presentation Promote Networking 78

Hubspot

JANUARY 6, 2014

We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. If you have a client or have performed a service that you think is exceptionally noteworthy -- write about it in an educational manner (not a promotional one). The same is true for your own company, too.

Technique 78

Technique Angle Lead generation Clients 78

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Promote an online contest.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

OCTOBER 6, 2016

Examine the previously published content on the publications you plan to submit to, and try to locate content gaps : topics that haven't been covered yet, or new angles on topics that you can offer a fresh perspective on. Most agencies ignore paid marketing altogether, with only 7% reporting it as a valuable lead generation channel.

Referrals 78

Referrals Pitch Networking Angle 78

Hubspot

JULY 6, 2015

Promotional Reasons. 2) Your Current Promotion Strategy Is Attracting the Wrong Audience. Are you promoting your business and website in the correct areas that attract the correct demographic? How to Fix: The solution to this problem depends largely on where and how you are currently promoting your website and its content.

Promote 78

Promote Engineering Angle Lead generation 78

Hubspot

OCTOBER 11, 2019

Lead Generation Sales Metrics. You can even plan promotions to help your sales team reach their goals. Lastly, reps can practice closing techniques by attempting various ways to close deals including soft closes, assumptive closes, or sharp angle closes. How often do they close-win deals versus close-lose?

Angle 98

Angle Technique Pipeline CRM 98

Hubspot

JANUARY 9, 2012

If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it. Just leverage its success by linking to new lead generation content you've created that you want to promote. Maybe your evergreen content is performing well right now as a lead generation mechanism.

Angle 67

Angle Niche Lead generation Networking 67

Hubspot

JULY 12, 2012

So instead of talking generically about what makes good blog content, this post addresses one facet of blogging that has presented itself as a recurring problem to our audience. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too. Shock Them.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

JULY 13, 2012

That being said, it's all about finding a relatable angle for your audience. Engagement is one of those fluffy marketing words that's actually pretty important -- if people don't engage with your social content, you'll have a mighty hard time growing your reach and getting that juicy lead-gen content out to the masses.

Click Through Rate 78

Click Through Rate Networking Angle Contact 78

Beeketing

MAY 5, 2021

Due to the visual nature of the platform, it is very easy for retailers to showcase their products and make it look like native content instead of promotional content. Using keywords is the best lead generation tactic for ecommerce retailers and you should use it too. Provide Social Proof . How can you do that?

Conversion 98

Conversion Retail Angle Prospecting 98

Sales Hacker

OCTOBER 28, 2019

In this article, we’re going to be dealing with the following roles: Sales Development Representatives (SDRs) – If you want to meet your quota, you’re going to need qualified leads. They are the key people when it comes to lead generation, qualification, and booking meetings with sales-qualified leads for Account Executives.

Sell 77

Sell Teamwork Objectives and Key Results Consult 77

Hubspot

MARCH 13, 2012

Suggesting a blog post about a topic or angle that the blog has already covered in the past is a sure way to get denied a guest blogging opportunity. This will enable you to see what the blog has already covered and help you come up with a new angle for that topic. 8) Suggesting Topics That Have Already Been Covered.

Pitch 78

Pitch Angle Strategize Engineering 78

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in search rankings. Lead Generation. Promote your blog posts on multiple channels.

Engineering 15

Engineering Promote Niche User Experience 15

Hubspot

JANUARY 9, 2013

Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. In this example, I’m going to create a piece of paper (to illustrate a "template," the hypothetical lead generation offer for which I'm creating our hypothetical landing page) using the square tool. Let's get started.

Represent 78

Represent Promote Presentation Angle 78

Hubspot

MARCH 22, 2012

Performing this research will let you find a unique angle to the story that relates to your business, industry, or audience's pain point. Luckily, there are a number of tools available that you can add on to your browser window that will enable you to tweet, post to Facebook or otherwise promote content in a more efficient way.

Angle 78

Angle Follow-up Service Start-ups 78

Highspot

OCTOBER 30, 2023

Perhaps there’s a demographic you haven’t tapped into or a service angle you haven’t explored. Maybe one sales rep excels in lead generation but struggles with closing, while another shines in upselling but not in initial rapport-building.

Objectives and Key Results 59

Objectives and Key Results Sales Quota Promote 59

Sales Hacker

SEPTEMBER 7, 2021

Marketing being told to provide lead generation through email campaigns, etc. Are they going to help me get promoted? Are they the ones that are going to help me in my performance reviews, show that I should be awarded that promotion, and get that bonus? For example, sales is still disconnected from marketing.

Trust 109

Trust Cold Call Start-ups CRM 109

Lead Fuze

JULY 3, 2023

It’s about focusing on what you need to do daily or weekly that will eventually lead you towards achieving your end goal. For instance, a sales rep may need to make a particular amount of calls each day, while somebody using LeadFuze for lead generation could be required to send out a definite quantity of emails per week.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators Lead generation Construction 52

Lead Fuze

SEPTEMBER 30, 2023

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

PandaDoc

FEBRUARY 27, 2023

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer.

Closing 52

Closing Contract Technique Referrals 52

Lead Fuze

NOVEMBER 14, 2023

Data from such tools not only aids in identifying popular topics but also pinpoints optimal times for publishing or promoting pieces across different channels. With vast resources available online, algorithms can crawl through millions of posts on similar themes, pick out patterns we may overlook, generating new angles worth exploring.

Technology 52

Technology Technology Strategize Campaign 52

PandaDoc

APRIL 3, 2023

Or, to look at it from another angle, outside sales reps humanize your brand to your customers. Thus, allowing for customers and sales reps to develop a friendly relationship that involves getting to know one another on a personal level. Next, let’s look at what your outside sales team gets up to.

Outside Sales 52

Outside Sales Inside sales Teamwork Quota 52

ConversionXL

JANUARY 6, 2012

There’s only 33 gazillions marketing blogs out there, mention how you’re different or what’s your angle. I would definitely focus on online lead generation instead of getting a call. Run any promotions? It’s a nice site you got there. Suggestions. What is this site about? Who is the site for?

E-commerce 62

E-commerce Cross-sell Up-sell Presentation 62

Hubspot

JUNE 3, 2015

Your content will be far more helpful if you've taken the time to think of specific angles, scenarios, and examples that relate to your reader. Instead, I came up with a specific angle on those topics after hearing time and again from leads and customers that their industry is way too boring to write blog content about.

Angle 78

Angle Education Negotiate Networking 78

Salesforce

MARCH 17, 2025

Social media marketing: The process of using social media to connect with your target audience and promote your business. The goal is to build a brand presence where your target audience hangs out online, and ultimately lead them to purchase either through the social platform or your website.

B2C 42

B2C Campaign Engineering Angle 42

Hubspot

DECEMBER 17, 2019

To help you make the most of your content marketing efforts, we've outlined the best content promotion ideas across various mediums. Follow Along With the Content Promotion Kit. HubSpot's Content Promotion Kit and Templates puts the tips from this blog into an actionable, step-by-step process for your content promotion efforts.

Promote 69

Promote Angle Launch Follow-up 69