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8 Effective Ways of Measuring UX

ConversionXL

In this post we will look at both marketing and UX metrics at a slightly different angle. Usability itself is just one block of a large UX iceberg, as seen below, and a part of the overall user experience of products, either physical (watches) or online (websites). UX iceberg. Conversion is the key.

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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image. Each product image shows the same angle, with a consistent hover effect that reveals an additional view. How to Achieve It Standardize your product photos.

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Information gain: Here’s what this new SEO ‘buzzword’ really means

Search Engine Land

UX matters, as does the information on the page. There are 1,000 different ways to say the same thing, but it requires creativity and consideration about how best to display your unique angles and viewpoints around this. Information gain is used to train decision trees in machine learning. But if you don’t, ensure that you do.

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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Content plan : Create a content plan to target your main keywords. That could be a unique angle, including some kind of guide or tool, video if everything is text, text if everything is video. Different formats Unique insights and whitepapers Fresh research Expert examples Improved UX Downloads (checklists, worksheets, etc.)

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How to analyze Google’s SERPs

Search Engine Land

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Once you go through search intent, you can focus on the technical aspects of the site, UI/UX design and content. Defining SERP analysis So, what is SERP analysis?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Specific keyword angles. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes. Keywords and topics. Landing page variations.

Gambling 101
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How to Build Robust User Personas in Under a Month

ConversionXL

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.