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AI-generated content: The dangers of overreliance

Search Engine Land

That’s been reinforced with the babyPanda function in the recently leaked documentation, which, while seeming separate from the HCU algo changes, indicates the focus on unique content has been there as an explicit factor for a while and a continued factor even after Panda was fully integrated into the main algorithm.

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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." Alternatively, you can make a post on your main feed, similar to entrepreneur, Lauren Tickner : View this post on Instagram.

Angle 101
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How to do a quick SEO accessibility check

Search Engine Land

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. For example, make an order by using your local supermarket’s website.

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How to Build Robust User Personas in Under a Month

ConversionXL

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). Basically, can we find factors that predict how people will answer certain questions?

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The Ultimate Guide to Video Marketing

Hubspot

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60.

Angle 101
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How to Build Robust User Personas in Under a Month

ConversionXL

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). The goal here is to identify the underlying relationships between variables (specifically, columns/survey questions).

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How to Design Your eCommerce Site for More Conversions

Hubspot

Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. You need to ensure you have the best possible photos of your product, as well as a good range of images covering all angles and details.