Remove Angle Remove Manufacturing Remove Price
article thumbnail

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As such, I had the opportunity to visit hundreds of manufacturing locations throughout my career.

article thumbnail

A Comprehensive Guide to Product Training for Sales Teams

Highspot

Ensuring they have the same basic understanding of key differentiators, pricing, company offers, different sales techniques, and GTM strategies enables them to drive sales just as well as your direct sales team. Training focus: Pitch decks, competitive differentiators, pricing structures, and partner-exclusive resources (e.g.,

Product 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

article thumbnail

People Comparison Shop, Stupid

ConversionXL

A study by the e-tailing group concluded that consumers are invested in finding the lowest price: 94% of online shoppers invest time to find the lowest price for commodity products. TCO (total cost including shipping and handling) and product price are the two most important influencers for online purchase decisions.

Retail 109
article thumbnail

How to create local content that builds trust and drives sales

Search Engine Land

Whether you are a retail store, a local manufacturer, or an HVAC company, you have public-facing team members whom you can highlight on your website. Here are some additional types of content you can create for your products or services: Local angle What services are only offered regionally? How long have you worked with them?

Trust 80
article thumbnail

5 Website Design Lessons for Industrial Businesses

Hubspot

1) Define Your Angle. For custom manufacturers, having a wide range of equipment and capabilities that can serve a variety of needs is a good differentiator. It’s also a good idea to include pricing, although for custom products it’s understandable if that’s not always possible.

article thumbnail

Make it. Move it. Sell it. — Episode #7

Spiro Technologies

What would you say, were there any particular obstacles that you had to overcome when you were thinking about the design or trying to make it manufacturable or anything like that? . Jordan Nollman: There are a lot of obstacles with manufacturing nowadays as everyone knows, the supply chain is really brutal. Jordan Nollman: Yeah.

Sell 89