Remove Angle Remove Manufacturing Remove Price
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Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As such, I had the opportunity to visit hundreds of manufacturing locations throughout my career.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

I worked with a company that manufactured moisture-resistant flooring adhesive. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. or “Where can I find a pricing consultant for a non-profit organization?”.

Niche 133
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Ensuring they have the same basic understanding of key differentiators, pricing, company offers, different sales techniques, and GTM strategies enables them to drive sales just as well as your direct sales team. Training focus: Pitch decks, competitive differentiators, pricing structures, and partner-exclusive resources (e.g.,

Product 52
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

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People Comparison Shop, Stupid

ConversionXL

A study by the e-tailing group concluded that consumers are invested in finding the lowest price: 94% of online shoppers invest time to find the lowest price for commodity products. TCO (total cost including shipping and handling) and product price are the two most important influencers for online purchase decisions.

Retail 109
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How to create local content that builds trust and drives sales

Search Engine Land

Whether you are a retail store, a local manufacturer, or an HVAC company, you have public-facing team members whom you can highlight on your website. Here are some additional types of content you can create for your products or services: Local angle What services are only offered regionally? How long have you worked with them?

Trust 80
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5 Website Design Lessons for Industrial Businesses

Hubspot

1) Define Your Angle. For custom manufacturers, having a wide range of equipment and capabilities that can serve a variety of needs is a good differentiator. It’s also a good idea to include pricing, although for custom products it’s understandable if that’s not always possible.