Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. Competitive keywords: Where to start?

CRM 88

CRM Angle Niche Clients 88

Hubspot

MAY 6, 2010

The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. Culturally, Germans tend to be very private and do not freely share personal information. Let’s apply this mindset to leveraging social media for marketing around the world. Photo Credit: noticelj.

Angle 78

Angle Networking Lead generation Drivers/motivators 78

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Brand Extensions.

Technique 101

Technique A/B testing Angle Pitch 101

SaaStr

OCTOBER 31, 2023

Their decision then was to spend money to expand market share, even without any revenue. Navan has a unique angle for supporting humanitarian crises. Navan solves all of those problems — meeting the CFO’s needs and providing a positive experience for the user, which is why companies rarely churn once they’ve joined.

GTM 111

GTM Price Angle B2B 111

Sales Hacker

JANUARY 25, 2019

Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. And by stripping a market problem back to the challenges faced on a human level by the end-users, IDEO uncovered a problem worth solving. Adults use their fingertips, and kids use a fist.

Trust 92

Trust Angle Sales Pitch 92

Hubspot

JULY 10, 2013

On the other hand, if you approach it from the angle that there are only a few products total, so get it now, the principle won’t be as effective. What psychology principles do you use in your every-day marketing? Share your thoughts with us in the comments. Image credit: Saad Faruque.'

Angle 78

Angle Price Start-ups Follow-up 78

Hubspot

MARCH 26, 2013

Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Has your team experimented with real-time marketing? Share your experiences in the comments below!

Angle 78

Angle Networking Conversion Niche 78

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?

Trust 80

Trust Territory Manufacturing Price 80

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. Currently iPhones don''t have the largest market share of the mobile industry, yet they are still looked upon as the leader. How can that be?

Networking 78

Networking Gaming Campaign Retail 78

SaaStr

NOVEMBER 22, 2021

So another angle on this is customer stories. The benefit of that far outweighs any cut that you might take as a company early on when really what matters is market share and adoption. And then finally, this is kind of like the final step, which is teaching the teachers how to teach. And this is really the final step.

Growth 119

Growth Product B2C Consult 119

Lead Fuze

NOVEMBER 30, 2021

Instead of creating “fun†patterns, IDEO created a toothbrush that was easier for kids to hold and won market share. If you collect and connect the dots from your team†s interview observations, then it will be easy to extract some interesting research angles. They don†t realize that†s where you build trust.

Trust 52

Trust Angle Sales Prospecting 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Inter-department coordination: The product launch isn’t just a marketing spectacle. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

MARCH 4, 2025

Of something really big, like, okay, there’s a market shift and we think that we can really gain a lot of market share and we have to really go in heavily. And so it’s almost like you’re getting a, like a review, um, and a series of reviews and there’s multiple different angles.

GTM 76

GTM X-functional Start-ups Campaign 76

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. It is staggering. Even at spectacular scale, they’re still growing at 30%. Is that fair to say? Jason Lemkin: Now, now.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Sales Hacker

JANUARY 13, 2021

Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software? How are you going to these companies to increase their revenue and market share?

GTM 88

GTM Negotiate Profit margin Contract 88

SaaStr

JULY 11, 2019

And that requires a lot of investments on all angles. But you actually didn’t have to get a hundred percent market share to, to be worth much, much more to be worth, you’ll be worth more than 10 times this number. And you need, you need the infrastructure to support these deals because it’s all about trust.

Launch 108

Launch Technology Technology Up-sell 108

SaaStr

AUGUST 5, 2020

If you execute, you have an advantage in the market and you execute super precisely and make every penny count, your business goes way longer, and you’ll gain more market share to become a bigger business. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs.

Transportation 78

Transportation Government Healthcare Objectives and Key Results 78

Heinz Marketing

JUNE 11, 2018

Matt: If you want to grow, if you want more market share, then clearly you’ve got to go get new customers, but a lot of companies put so much effort into that and leave a random e-mail newsletter and toll-free number for their customers and wonder why their churn rates suck. Paul: It’s sure easier.

Pipeline 54

Pipeline B2B Sales Start-ups 54

Search Engine Land

JANUARY 3, 2023

The best marketing examples are curated in one location, with unique views and images. We've all heard the stories Google is losing market share to TikTok. Dean creates content for search engines and still adds unique angles and experiences. We saw how BuzzSumo added its data to create a unique content angle.

Angle 95

Angle Cross-sell Engineering UX 95

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90