Remove Angle Remove Meeting Remove Niche
article thumbnail

21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

But back in the 1970s when FedEx introduced this USP, only they could help you meet a deadline. It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. FedEx has found a unique part of its service that customers value. Sure, other companies offer fast-track delivery.

article thumbnail

Selling Finance Products – 5 x Effective Tips

The 5% Institute

The first secret to consistently selling finance products, is to ensure that you qualify correctly, and you meet with decision makers. The budget is crucial to learn early, because you don’t want to spend hours meeting with potential clients who are shopping purely on price. BANT stands for: Budget. Time frame.

Finance 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 ways to build quality backlinks for any website

Search Engine Land

These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche? Are specific link building techniques easier or harder to do in your niche? What type of website will get the links?

Niche 105
article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

Keywords can be crafted to meet specific user queries. While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Determine which sub-niche within your realm you can outshine others in. Entities provide specific answers.

article thumbnail

What is customer journey orchestration and how does it work?

Martech

It’s a fairly new niche, and vendors are coming at it from different angles. Some players have newly architected solutions specifically targeted at meeting this particular need. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.

article thumbnail

How to Build Online Authority For a More Effective Sales Process

Sales Hacker

Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. For this, your blog must include posts that advance relevant conversations within your business niche and make a material contribution to knowledge in that area. How to generate online authority for your sales process.

Process 101
article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Be sure to add high-quality visuals to your business profile that meet Google’s requirements. Ensuring all images are high resolution, not pixelated.

Sports 113