21 Unique Selling Proposition Examples (and Why they Work)
ConversionXL
JUNE 30, 2021
But back in the 1970s when FedEx introduced this USP, only they could help you meet a deadline. It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. FedEx has found a unique part of its service that customers value. Sure, other companies offer fast-track delivery.
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