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Martech implementation: 3 tips for cross-functional alignment

Martech

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

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How to do a quick SEO accessibility check

Search Engine Land

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. Make sure that you don’t cheat. Put a blindfold on if needed.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. It meets the right criteria, has (probably) been vetted, etc.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

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The Ultimate Guide to Video Marketing

Hubspot

The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

More sales meetings, start creating better sequences faster, go to go.regie.io It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. He has his own dedicated implementation and vetting function sales ops. for more information.

Contract 120