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When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. And that was the angle I wanted to take. She also told us she was an early MarTech subscriber.) A: My career trajectory has always been in B2B.
Even if your list is small, trying two angles can help you discover which subject lines perform best. Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University).
On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. As first-time founders, they spent time between the Bay area and Central Missouri. They had no hiring expertise and little money.
The 30-degree angle represents the 1:00 p.m. 10) Missouri Western State University. Missouri Western State University started using the Griffon logo in 1973, several years before the school became a fully funded four-year state college. If you look closely, the outline of the Griffon resembles the shape of the state of Missouri.
Develop these by asking more questions, seeking advice from experts, focusing on the “why” over the “what,” and considering things from multiple angles. To anticipate market changes and adjust strategies on the fly, strategic and critical thinking skills are essential.
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