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What Is Local PR and How Does It Work? [Examples]

Hubspot

The first live podcast on Broadway will be performed on June 1st, 2020, at Hayes Theater in New York. True Crime Obsessed is a podcast about all things related to true crime documentaries, based and recorded in New York. Find the Local Angle. Three strategies to get started with local PR. Host Local Events.

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7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. Jumping on viral crazes like this are key to establishing yourself in your community when you're the new kid on the block. Since the video was posted, it received 26.5

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. LinkTally : See how many times a URL is shared across social networks.

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Advertorials Can Work—If You Get It Right

ConversionXL

In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. Define your angle. Define your angle. That’s a less-than-explicit signal. Here are the key steps: Learn how your audience talks about your proposed topic and product.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

This year, the Puppy Bowl will also feature 21 kittens from an animal shelter in New York, and 63 puppies from 23 shelters across the country. For example, the post outlines where the fans of the two teams go to eat, what television networks they watch, and what social networks they use (as shown in the picture above).

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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

In this interactive visualization, the New York Times helps the viewer experience the difficult choices behind balancing a national budget. To help people see the impact of surveillance from a more personal angle, The Guardian built a data visualization into a larger story they created on the Snowden files. Try it yourself.

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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

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