Hubspot

JANUARY 9, 2012

According to marketing strategist David Meerman Scott, ' newsjacking ' is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business." ). Giving a Current Topic a Fun/Interesting Angle. Every media outlet is covering the GOP primary.

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Angle Technique Campaign Networking 76

Hubspot

JANUARY 31, 2013

Animal Planet has partnered with the Washington Animal Rescue League to bring us the 9th annual Puppy Bowl. Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

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Gaming Non-Profits Campaign Angle 78

Heinz Marketing

JULY 5, 2021

Live from the Heinz Family basement, splitting time with the world headquarters in Redmond, Washington. Today we are in Kirkland, Washington, and excited to have you here. Because you just never know the effects of that, the network effect there is so great. Well, it’s not live from the Heinz Marketing office today.

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Pipeline Start-ups Sales Go To Market 122

Heinz Marketing

FEBRUARY 10, 2020

We’ll get into that here in a minute as well, but for those of you listening to this episode live on the Funnel Media Radio Network, things could get ugly. Matt: Yeah, yeah, as a Washington Huskie, like we have the same thing where people say like, “I can’t remember. You may be listening to this after the Super Bowl.

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Pipeline B2B Sales B2C 17

Heinz Marketing

AUGUST 26, 2019

If you’re joining us live on the Funnel Media Radio Network, thanks so much for making us part of your work day. See that’s like if you tell me I went to Washington State University, that’d be very bad. You’ll hear more about them a little later and they’ll be with us a for much of the rest of 2019.

Pipeline 13

Pipeline Sales Start-ups Up-sell 13

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. He’s creating his own network. He’s got his own news network now that has serialized brands. You’re not a copy writer. You’re a storyteller.

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Pipeline Sales B2B X-functional 77