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How to Build Authority and Elevate Your Brand with Press

ConversionXL

As someone who’s been on both sides of the publishing table for over a decade and has had her fair share of features in Business Insider, Lifehacker , and The New York Times , I can tell you that it’s never too early—or too late to get press. If The New York Times has vetted them for that, then there’s some truth to it, right?

Angle 151
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5 Smart Reasons to Create Content Outside Your Niche

Hubspot

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. Yet, a day will eventually come when you've exhausted your niche. 5 Smart Reasons to Create Content Outside Your Niche. You must own and dominate it.

Niche 73
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500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

Delve into an existing data set, run a survey (like we did in this article), or analyze trends in order to speak out about a common issue within your niche. Generic angle to a common story. Bring something truly interesting to the table and journalists will be that much more likely to cover your content (and your client). Cold calling.

Pitch 78
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Advertorials Can Work—If You Get It Right

ConversionXL

Sites like The New York Times have detailed guidelines to try to maintain the firewall between editorial and promotional content: In the end, how great or awful advertorials are depends on the execution. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”.

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PODCAST 36: How To Model Sales Productivity And Identify Opportunity For Marketing To Developers

Sales Hacker

She’s a well known startup advisor in addition to being a really respected sales and marketing leader here in the New York community. Sam Jacobs: We know that MongoDB is a public company, we know that it’s a big New York success story, but a lot of people don’t know what MongoDB does.

Product 82
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28 of the Best Instagrams to Follow for Design Inspiration

Hubspot

Burton has done work for clients like Converse, ESPN, Target, The New York Times, TIME Magazine, and Esquire. Luke Choice is an Australian living in New York whose work covers graphic design, illustration, and typography. 4) Jamel Saliba: @melsysillustrations. 7) Luke Choice: @velvetspectrum.

Angle 72
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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Angle 78