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How to Build Authority and Elevate Your Brand with Press

ConversionXL

As someone who’s been on both sides of the publishing table for over a decade and has had her fair share of features in Business Insider, Lifehacker , and The New York Times , I can tell you that it’s never too early—or too late to get press. If The New York Times has vetted them for that, then there’s some truth to it, right?

Angle 151
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500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Journalists' Top Ten Email Pitch Pet Peeves. Receiving an irrelevant pitch. Receiving a pitch that is too self promotional without a real story.

Pitch 78
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Using Human-Centered Design to Create Better Products (with Examples)

Hubspot

Whether your role requires you to pitch ideas in marketing meetings, or design the products your company sells, it’s critical you know the process of human-centered design. They took a trip to New York City, and Iqram forgot his wallet. You’re now ready to tackle your creative process from a new angle -- the human angle.

Product 101
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How to Jack the News to Generate Marketing Buzz

Hubspot

” Competitors may quote some expert’s speculation on the real reason, but a reporter can’t cite that without adding something self-demeaning like “according to an expert quoted in the New York Times.” ” Journalists need original content—and fast.

Angle 77
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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Define your angle. Venmo pitched their product, Venmo Mastercard, midway through the article. What problems can advertorials solve?

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Why Your PR Isn't Working (and How to Fix It)

Hubspot

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Angle 78
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5 Smart Reasons to Create Content Outside Your Niche

Hubspot

Check out this post to learn more about the content submission process for 11 popular sites -- from The New York Times to Business Insider. ). When you send your email, don't just pitch one idea. Pitch a few original ideas with a unique angle to choose from.

Niche 73