Search Engine Land

FEBRUARY 19, 2024

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? How can we deliver the same (or more) value but save the reader time?

Strategize 115

Strategize Niche Angle UX 115

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 117

B2B Gaming Niche Appointment 117

The 5% Institute

OCTOBER 20, 2022

Many Sales Professionals and Business Owners that sell finance products, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their financial services, or don’t meet their ideal niche. When selling finance products and services; the competition will be rife!

Finance 138

Finance Product Sell Objectives and Key Results 138

Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories.

Customers 98

Customers Angle Niche Technology 98

Martech

MAY 30, 2023

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Walk away with enough information to make at least a handful of conclusive statements about your target audience. Get MarTech!

Angle 119

Angle Niche Clients Technique 119

Sales Pop!

MAY 14, 2024

Create Detailed Content Pages for Niche Services In-depth content is vital because it showcases your expertise while helping you match your services with the specific needs of your target audience. By dedicating pages akin to blog posts for each service niche, you offer a deep dive into what you do, how you do it, and why it matters.

Presentation 130

Presentation Service Product Niche 130

Search Engine Land

MARCH 2, 2023

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. Neither are still true.

Niche 98

Niche Non-Profits Angle Government 98

Search Engine Land

JUNE 7, 2024

If you’re working with a particularly niche or specialized topic – or even something subjective, like how the specs on a camera affect the artistry of the photograph, you may end up with a drastically inconsistent spun-up article because there is no consensus on the Internet about it.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Martech

AUGUST 11, 2021

Stories give your brand another angle to social media and maximize impact. It’s a niche tool, but one that complements your marketing intel gleaned from your main social media monitoring tools, so you know the right direction to go.

Angle 131

Angle Drivers/motivators Niche Gaming 131

Search Engine Land

OCTOBER 11, 2023

This depends on the niche, business model and keyword types. Try to see what kind of content is in the overview and what angle is covered, then find a way to present that information as clearly as possible. But how big will that impact be? With that said, there is no magic number that can be generalized.

CTR 132

CTR Electricity Real Estate Angle 132

Search Engine Land

FEBRUARY 10, 2023

Creating subsections, meta descriptions and short content blocks While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful: Specific prompts: Give very specific prompts about the angle you want the tool to take.

Angle 97

Angle Niche Start-ups Engineering 97

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Now, you can approach this from several different angles. Are real estate agents and realtors the same thing? Short answer: No. Theyre similar but different.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories. But, it doesn''t mean this style doesn''t work for other bloggers.

Angle 78

Angle Niche Launch Follow-up 78

Search Engine Land

JULY 17, 2023

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The good news is that every niche can use tangential content. Let’s see a couple of examples of tangential topics. Main topic: Holiday home.

Niche 91

Niche Real Estate Angle Consult 91

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Others get creative.

Promote 141

Promote Pitch Campaign Niche 141

Sales Hacker

DECEMBER 18, 2020

They might also prepare new scripts and new angles of conversation that allow salespeople to completely avoid these objections in the first place. What niches are they in? As a strategy, most sales teams attempt to come up with a list of potential sales objections based on statistics and past experience. So, what’s the issue?

Objection handling 133

Objection handling Prospecting Angle Niche 133

Hubspot

AUGUST 19, 2019

Find a unique angle that others aren't writing about. What he found was that even in specific niches like online advertising, there's a ton of opportunity for innovation when creating specific, targeted content. This is a huge accomplishment for a company in such a niche topic like pay-per-click advertising.

Campaign 78

Campaign Niche Angle Promote 78

Search Engine Land

NOVEMBER 1, 2023

Best practices include: Showcasing different angles of both the exterior and interior of your business. Consider creating localized blog content or landing pages to capture niche local audiences. Be sure to add high-quality visuals to your business profile that meet Google’s requirements.

Sports 113

Sports Angle Click Through Rate Engineering 113

Hubspot

JULY 23, 2020

The Group content gets preferential placement in followers’ news feeds, whereas our normal Page content is a different content angle — we share brand awareness content related to different areas of Marketing, Sales, and Customer Service. View examples here and here.). In short, we consider our Group followers as our VIPs.

Angle 100

Angle Launch Niche Promote 100

ConversionXL

JUNE 23, 2020

Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. If your product is an info-product, you can dive into reviews of books and ebooks in that niche. Define your angle. Here are the key steps: Learn how your audience talks about your proposed topic and product.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JULY 18, 2019

Delve into an existing data set, run a survey (like we did in this article), or analyze trends in order to speak out about a common issue within your niche. Generic angle to a common story. One popular content marketing format is using data to tell a story. Advice from Top Tier Journalists. Too many follow-ups. Cold calling.

Pitch 78

Pitch Niche Angle Cold Call 78

Hubspot

DECEMBER 11, 2014

think about the answer from a different angle. If you manage a profile for each department or team within your university, you’re only going to attract those interested in specific niches. Maintaining several social media profiles can lead to confusion. As you ask yourself, “How many social media accounts is too many for my school?”

Angle 78

Angle Sports Niche Education 78

Hubspot

JANUARY 26, 2012

Share-of-Voice: The percentage of people that a company owns for a specific topic or niche. Positioning: The angle used for a specific piece of content. Brand Equity: The value of a brand based on the public's perception of it. Perception: A person's personal opinion of something based on their own context.

Angle 78

Angle Niche Strategize Campaign 78

The 5% Institute

JULY 14, 2020

Many Sales Professionals and Business Owners that sell financial services, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their financial services, or don’t meet their ideal niche. When selling financial products and services; the competition will be rife!

Service 98

Service Sell Objectives and Key Results Pitch 98

The 5% Institute

APRIL 24, 2020

Many Sales Professionals and Business Owners that sell professional services, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their services, or don’t meet their ideal niche. Positioning yourself as a specialist and authority in your field is a must if you’re selling services.

Service 98

Service Closing Sell Objectives and Key Results 98

Hubspot

JUNE 26, 2020

Aside from optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry. By filling out your descriptions concisely and informatively, you increase the chance of internet users finding you when they search for content related to your channel's.

Angle 101

Angle Promote Niche Engineering 101

Search Engine Land

AUGUST 15, 2023

You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth.

CRM 88

CRM Angle Niche Clients 88

Hubspot

JANUARY 24, 2014

Quality content digs more deeply, provides a new angle, makes unusual comparisons, and offers your own voice, your own experience, and your own interpretation. Focus on a niche that''s key to your audience. Quality content, however, is more than a topic written with impeccable language bereft of grammatical errors.

Angle 78

Angle Cold Call Niche Quota 78

Hubspot

NOVEMBER 17, 2020

To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. Research long-tail keywords to help you brainstorm niche topics that separate you from the pack on both platforms. It’s not enough to pick a topic based on the keywords people are searching in your industry.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

MAY 19, 2020

Alternatively, if you're writing about a niche topic and don't have any experts within your company, consider reaching out to external thought leaders to collect quotes. As Forsey notes: "By connecting with industry professionals, you can recognize the very human angle of the topic, which can make anything more exciting.

Entertainment 100

Entertainment Angle Niche Consult 100

Search Engine Land

OCTOBER 31, 2023

It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content. Humans bring the ability to think outside the box, connect disparate ideas and envision unique content angles that resonate with audiences. It doesn’t possess humans' creative and reasoning abilities, either.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

MARCH 30, 2023

Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. If you don't regain traction through republishing but know the user interest in the topic remains trending, publish a new article from a different angle to appeal to Google News's desire for diversity of content.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. They need to address your niche, fitting your product story within the context of a customer’s lives. However, if they churn right at the beginning of our story, we completely readdress the subject area and take it from a different angle. Conclusion.

Objectives and Key Results 101

Objectives and Key Results Niche Sales CRM 101

Hubspot

MARCH 26, 2015

Can you find an under-served niche or an angle that hasn’t been done (or that you think you can do better?)? Of course, the first step to beginning any new marketing effort is determining what your goals are. You’ll also need a way to differentiate yourself from the plethora of new podcasts coming out every week.

Angle 78

Angle Niche Networking Start-ups 78

Salesforce

JULY 14, 2022

And I found that where my service and experience design and consulting backgrounds showed that I could bring a human-centered angle to the role, my admin certification proved my early commitment to getting to grips with Salesforce as a platform. I was so excited when I found a job posting for a Salesforce Consultant at PwC UK.

UX 98

UX Hospitality Consult Teamwork 98

Search Engine Land

JUNE 2, 2023

A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). I don’t know if they have or haven’t lost traffic for this phrase or to the guide.

B2B 90

B2B Click Through Rate X-functional Real Estate 90