The 5% Institute

APRIL 24, 2020

Many Sales Professionals and Business Owners that sell professional services, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their services, or don’t meet their ideal niche. Secret #3 – Don’t Present Too Early. That’s desperate. And your potential client knows this.

Service 98

Service Closing Sell Objectives and Key Results 98

Sales Pop!

MAY 14, 2024

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

Presentation 52

Presentation Service Product Niche 52

Sales Hacker

DECEMBER 18, 2020

They might also prepare new scripts and new angles of conversation that allow salespeople to completely avoid these objections in the first place. If you’re constantly presenting counter-arguments to the points brought up by the opposition, you aren’t really listening. What niches are they in? So, what’s the issue?

Objection handling 131

Objection handling Prospecting Angle Niche 131

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. Define your angle. Strike a balance between informational and promotional content.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories. But, it doesn''t mean this style doesn''t work for other bloggers.

Angle 78

Angle Niche Launch Follow-up 78

Hubspot

MAY 19, 2020

The blog team at HubSpot likes to experiment with how content is presented. If I can’t personally relate to a topic, I might present a question or scenario, like 'Have you ever been in this scenario? They push us to learn about something new and present it to audiences in a way that relates to them and keeps them hooked.

Entertainment 100

Entertainment Angle Niche Consult 100

ConversionXL

JUNE 14, 2021

Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights. How do they present their features? What’s the packaging like?

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Search Engine Land

OCTOBER 31, 2023

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Search Engine Land

MARCH 30, 2023

Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. If you don't regain traction through republishing but know the user interest in the topic remains trending, publish a new article from a different angle to appeal to Google News's desire for diversity of content.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Lead Fuze

JULY 13, 2021

You’ve carefully orchestrated the perfect presentation and you know they want your product. 9 Keep exploring with other angles. When you’re in the middle of presenting your idea, don’t be afraid to explore other potential angles or solutions that could work better for meeting the prospect’s needs and goals.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Search Engine Land

MAY 17, 2023

They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. The actions and attributes associated with your core topic should also be present throughout your website. Look at any of their showcases, and you’ll see a hierarchy of information presented on the left.

Sports 101

Sports Objectives and Key Results Angle GTM 101

Hubspot

SEPTEMBER 5, 2013

Invest significant time and resources into differentiating within your niche, and providing value. However you choose to present your content, the most important thing to remember is that it must provide some value. Don’t try to trick anyone, and don’t use any tactics you wouldn’t feel comfortable explaining to Cutts himself.

Angle 78

Angle User Experience Niche Contract 78

ConversionXL

SEPTEMBER 24, 2012

Fitness market is very competitive, so we were looking for a niche that had enough people in it, but not that much competition. We found a niche that had only 2 products, made by the same guy. This told us whom we were selling to and what’s the key angle we should use in our sales copy. Most people did.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

Search Engine Land

OCTOBER 12, 2023

Semantic proximity can be determined by Euclidean distance or cosine angle measure in semantic space. This presents an optimization opportunity by aligning content with potential answers. The more niche a market is, the easier it is to position yourself as a brand in the respective thematic context.

Engineering 103

Engineering Angle Niche Networking 103

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. They need to address your niche, fitting your product story within the context of a customer’s lives.

Objectives and Key Results 79

Objectives and Key Results Niche Sales CRM 79

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". For smaller, more niche events, they may not be necessary. 6) Frame the Conversation.

Angle 78

Angle Networking Conversion Niche 78

Beeketing

MAY 3, 2021

However, themes that are developed for those platforms might present some coding or structural issues for the site. . Identify your market niche for your eCommerce store. The video below can be used as a starting point for identifying your pitch angle. . <Carmine Scaling the cost. . The solution must be specific. .

Growth 52

Growth Niche Angle Pitch 52

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We’re very niche when we go after our market with these VIP experiences.

Pipeline 95

Pipeline Campaign Sales Follow-up 95

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. Videos that feature different angles and settings get 40.6% TikTok Ads present an opportunity to experiment and discover new audiences.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

SaaStr

JULY 20, 2021

When I set out to build this company, I fell into this niche that became our market and so forth. ” There’s probably a variety of different angles, some of which are true, some of which might not be true. If there is a disagreement, there’s no time like the present to deal with it. It’s so much easier.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

Lead Fuze

JULY 24, 2023

trillion by 2023, presenting a unique opportunity for businesses to capitalize on this rapidly growing market. This exponential growth presents a massive opportunity for businesses looking to tap into this lucrative market. Projections show that eCommerce sales will reach an impressive $4.9

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. It’s about finding that sweet spot where customer needs meet your passion.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

SaaStr

JULY 9, 2019

You guys have been through three days of presentations. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. The first thing we did was really pulled the unemployment angle quite aggressively. FULL TRANSCRIPT BELOW. How’s it guys? You guys good? Yeah, great. Awesome, man.

Electricity 82

Electricity Education Start-ups Trust 82

Heinz Marketing

AUGUST 26, 2019

We are well over a hundred thousand listeners now and continue to grow at an accelerated pace, so thanks for that and every episode of Sales Pipeline Radio past, present and future always available up at salespipelineradio.com. There’s not like a perfect model for it, but it essentially takes a fulfillment process and a team.

Pipeline 12

Pipeline Sales Start-ups Up-sell 12

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. Niche industry newsletters, like Call Centre Helper newsletter.

Niche 133

Niche B2B Manufacturing Education 133

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. Byron Deeter.

Non-Profits 84

Non-Profits Strategize Trust Growth 84

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Mumsnet is also a highly active community if you’re in the baby and parenting type niche.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

JANUARY 12, 2015

Just ask the community for ideas and you''ll see lots of them coming from bloggers from your niche and outside of it (which is even better for finding unique perspective). Here are mine: Haiku Deck to create awesome Slideshare presentations. That''s the main reason why I started MyBlogU : It keeps you motivated and inspired.

Angle 78

Angle Niche Drivers/motivators Start-ups 78

Hubspot

JUNE 27, 2017

To the delight of many fans, the site additionally posts sanctioned articles on all things Harry Potter that dive into niche topics and plot points. Her pieces flesh out existing plot points and provide further context to the original stories. In short, Pottermore is the destination for Harry Potter content.

Angle 78

Angle Niche Launch Retail 78

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Today, the company has more than 120 employees, 400 customers, and rapidly growing. Today is no exception.

Pipeline 64

Pipeline Sales B2B X-functional 64

Martech

SEPTEMBER 3, 2024

Are they a big player or niche specialist ? However, do not expect a big player to exercise leniency over contract terms or a niche specialist to provide a large team of specialists. Another angle is how much your company pays the vendor – regardless of their type. In other words, don’t expect a dog to meow like a cat.

Contract 113

Contract UX Niche Angle 113

Hubspot

JUNE 3, 2014

Often times, content can either be repurposed, updated, or presented from a new angle, creating a new spin on an already published story. This sort of post generates interest from lots of like-minded people, who then share it with more like-minded people, which leads to more and more pageviews. Lesson 7: Originality Is Overrated.

Drivers/motivators 78

Drivers/motivators Angle Niche Start-ups 78