Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Industry-watchers expect to see additional entries from pure-play start-ups, as well as the repositioning of vendors in adjacent categories such as customer data platforms, marketing analytics and real-time interaction management (RTIM).

Customers 98

Customers Angle Niche Technology 98

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Now, you can approach this from several different angles. If you dont, thats also fine, but you should start cultivating them ASAP. Are real estate agents and realtors the same thing?

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Search Engine Land

MARCH 2, 2023

Topic} for dummies If I were starting a website about pickleball and wanted to get some broad ideas for what to write about, I could use some creative prompts to get ideas from ChatGPT on where to start: Obviously, this isn’t a list of keywords, but it could function as a general site structure and gives me ideas for keyword clusters to build.

Niche 98

Niche Non-Profits Angle Government 98

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Being a marketing manager requires a level of self-starting in order to succeed. Others get creative. Innovative.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

FEBRUARY 10, 2023

Creating subsections, meta descriptions and short content blocks While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful: Specific prompts: Give very specific prompts about the angle you want the tool to take. Some examples are below.

Angle 97

Angle Niche Start-ups Engineering 97

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

Sales Hacker

DECEMBER 18, 2020

When you’re trying to sell something to someone, they’ll naturally come up with objections to what you’re saying, right? As a strategy, most sales teams attempt to come up with a list of potential sales objections based on statistics and past experience. What niches are they in? The Overcoming Objections Mentality.

Objection handling 132

Objection handling Prospecting Angle Niche 132

Martech

AUGUST 11, 2021

After all, they shape consumer opinion, so staying in tune with their conversations leaves you with a head start on detecting emerging trends. There’s no doubt about it; if you want to keep up in today’s market, brands are leaning on social media tools that give them a holistic outlook at a moment’s notice.

Angle 130

Angle Drivers/motivators Niche Gaming 130

Hubspot

JULY 23, 2020

To start, we researched the value of Facebook Groups and why businesses should create them. This helped us be prepared for any red flags if they were to come up. Since the Group started, it’s grown 2,000 members, and we plan to push it larger and larger for more marketers to take advantage of this outlet of community.

Angle 100

Angle Launch Niche Promote 100

Search Engine Land

JULY 17, 2023

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The brand can also focus on career change topics and content, start to showcase job opportunities and create a job board.

Niche 91

Niche Real Estate Angle Consult 91

Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. Rotating photos with seasonal, up-to-date offerings. SUBSCRIBE See terms.

Sports 113

Sports Angle Click Through Rate Engineering 113

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. No extra insights, no guides to help you get started, nada. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories.

Angle 78

Angle Niche Launch Follow-up 78

Hubspot

AUGUST 19, 2019

And so we absolutely needed to come up with some way to insert ourselves into that conversation.". Find a unique angle that others aren't writing about. What he found was that even in specific niches like online advertising, there's a ton of opportunity for innovation when creating specific, targeted content.

Campaign 78

Campaign Niche Angle Promote 78

Search Engine Land

AUGUST 15, 2023

Competitive keywords: Where to start? Instead, start assessing where there’s room for you to stand out by looking at: What they’re saying. How their pages are set up to rank for the keyword. Competitive research turned up the usual mix: big sites, direct competitors, and review sites on top of the SERP.

CRM 88

CRM Angle Niche Clients 88

Hubspot

MAY 19, 2020

Even though it can be difficult to make a topic like photo event sizes a blast to write about, I've learned some tricks that can end up making those not-as-fun topics equally as exciting. Have you ever been assigned a topic and didn't know where to start? How to Make a Blog Topic More Interesting to Read About. Tie in current events.

Entertainment 100

Entertainment Angle Niche Consult 100

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. Good content starts with a good idea. It starts by understanding who wants to read our story and what they’ll learn from it. That’s why sales calls, demos, and catch-ups are so valuable to your business. Above all, you need to apply the process.

Objectives and Key Results 100

Objectives and Key Results Niche Sales CRM 100

ConversionXL

SEPTEMBER 24, 2012

I’ll share my lessons I picked up along the way. It all started in Dubai. Well, why don’t I start a company and offer it as a service? Instead of sipping piña coladas under the palm trees, I was working in my office, AC cranked up. I also started a blog. A year from now you wish you had started today.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

Salesforce

JULY 14, 2022

Because of where it was located, it was safest not to operate unless it started to grow. So I used Trailhead—Salesforce’s free online learning platform —to skill up and prepare for my Salesforce Designer career journey. Here’s how: Start at the beginning. Sign me up for a free Trailhead account.

UX 98

UX Hospitality Consult Teamwork 98

Hubspot

MARCH 26, 2015

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Am I crazy?

Angle 78

Angle Niche Networking Start-ups 78

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. Their guard will be up, so be transparent about the purpose of your call. But there are other ways to stand out. three to five).

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Search Engine Land

OCTOBER 31, 2023

Human oversight is crucial to ensure the content aligns with accurate and up-to-date information. It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content. Humans bring the ability to think outside the box, connect disparate ideas and envision unique content angles that resonate with audiences.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. These questions can be excellent starting points for blog posts, social media content or videos. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

MARCH 30, 2023

Discover, universal search and many other niche ecosystem touchpoints). ClaimReview to apply a label to published stories with fact-checked content, such as round-up stories that contain multiple fact-check analyses. Consistently plan ways to explore fresh angles. ” Leave no room for interpretation. Resource constraints?

CTR 116

CTR Angle Click Through Rate Follow-up 116

Search Engine Land

JUNE 2, 2023

From there, you can start to look at date-range comparisons such as: The period where traffic dropped versus the previous period. Once you know which date ranges you want to compare, you can start to see the pages that have lost the most traffic. If traffic is flat, note the period where it plateaued.

B2B 90

B2B Click Through Rate X-functional Real Estate 90

ConversionXL

MAY 27, 2022

Before getting started, be clear on: The goal. A visual learner, for example, might watch a YouTube video before signing up for a webinar. So you want to have a different angle, a new angle, something that you’re about.”. Signing up to watch a webinar is an expression of interest. Better qualified leads ?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

OCTOBER 6, 2016

To help your agency start exploring new lead sources, we've examined a few underutilized new business channels and explained how agencies can better use them to their advantage. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program. 1) Blogging.

Referrals 78

Referrals Pitch Networking Angle 78

Hubspot

NOVEMBER 19, 2024

Some trend forecasting should occur before starting a business or launching a new product or service. As you’d expect, demand for products like “AI Computers” is up and growing since 2022. Buying directly via social media is up year on year. It’s free to use and can be a great place to start your research.

CRM 36

CRM Strategic planning Strategize Angle 36

Hubspot

MARCH 30, 2012

Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar. List posts aren't right for my style/niche." 1) Includes Items That Stay True to the List Subject/Angle. The problem is, this new angle is no longer relevant to their audience. We are not.

Angle 78

Angle Start-ups Represent Niche 78

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. Facebook Lead Ads.

Campaign 101

Campaign B2B Lead generation CTR 101

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Ready to get started? So, if you are not yet leveraging social media to drive ecommerce conversions , it’s time that you start doing so right now. . So, how can you get more traffic and conversions for your website?

Conversion 98

Conversion Retail Angle Prospecting 98

Hubspot

FEBRUARY 21, 2025

I picked up some of these after spending months pursuing the wrong companies with the wrong message. Start by analyzing your current best clients the ones who get the most value from your work and whom you love working with. This research becomes invaluable when you start personalizing your outreach later. My response rate?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Lead Fuze

JULY 13, 2021

For businesses who have to compete through pricing, it can feel like life or death when you’re up against another company with lower prices and less overhead. Even when we know logically that many factors add up to a “no”, our emotions still cause us to take things personally. 1 Don’t take it personally.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Hubspot

FEBRUARY 19, 2014

You''ve already got the first part covered, so keep on reading to get the process we used to come up with those few hundred titles in under an hour. Remember: The key to this whole process is to not start from scratch each time you need a topic -- just iterate off old topics to come up with unique and compelling new topics.

Angle 78

Angle Niche Follow-up Strategize 78

Hubspot

JULY 31, 2012

Can't we all just start saying what we mean, instead of worrying about how professional we sound? Your authority doesn't come from sounding like a legal brief threw up on you; it comes from giving sound advice. That means a few things: Always include images in content to draw the eye and break up text. And they want pictures.

Angle 78

Angle Sports Education Niche 78

Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” Excuses and lies we tell ourselves to simultaneously: Puff up our ego. ” Quality drops like a rock every time you push quantity or volume up. This starts with separating your writers, editors, and managers. All of them.

Assembly Line 93

Assembly Line Angle Start-ups Follow-up 93

Search Engine Land

MAY 17, 2023

Getting started with entity optimization Every page and every collection of pages has a context. It’s up to the SEO to figure out the best choices because the entire optimization process is contingent upon: The search intent. You can get creative with it, but use the image as your starting point. Why does it exist?

Sports 101

Sports Objectives and Key Results Angle GTM 101

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. Specific keyword angles. Taking up the first organic spot for your target keyword is not enough anymore. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

Gambling 101

Gambling CTR Education Campaign 101