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This week’s episode is entitled “What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?” Paul: I want to see if they can make the connection, if they can see ahead to where we’re going and make a connection between Tina Fey, the Ohio State University and B2B marketing.
Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. Making your audience feel like with your product or service, they can be exactly who want to be? Marketers can learn a lot from this campaign.
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As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.
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