Martech

SEPTEMBER 25, 2023

She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. Q: How did this all start? A : In the 1990s, I started a web design agency. They start to use email.

Angle 118

Angle Consult Clients Start-ups 118

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. SGE real estate will look different than the current SERP landscape While an SGE overview is similar to other SERP features, like a featured snippet, it takes up much more space.

CTR 132

CTR Electricity Real Estate Angle 132

Hubspot

JULY 1, 2020

To come up with video ideas, schedule a virtual brainstorm with your team. So we had to pivot quickly, and come up with a solution that allowed us to continue creating content for our customers and prospects.". All on-camera presenters were sent a remote filming care package. Lighting Fixtures.

Angle 101

Angle Teamwork Presentation Education 101

Gong.io

OCTOBER 6, 2021

We have pictures of Bruno in golf attire, a shot of Bruno with Santa, versions of him wearing headphones or suiting up to hit the waves. Simply put, it was too perfect, too scientific, too made up of manageable little bits of geometric splendor and color that animated beautifully together and just seemed almost formulaic. Wait… what?

Angle 153

Angle Represent Drivers/motivators Territory 153

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

Promote 141

Promote Pitch Campaign Niche 141

Sales Hacker

APRIL 8, 2020

Let’s get started, shall we? It All Starts With Trust. Building trust starts with understanding your prospect’s problem and ends with solving it in the best way possible. 73% of consumers are also omnichannel shoppers, so if you want to be visible, you need to be present where and when these referrals occur.

Closing 139

Closing Prospecting Referrals Trust 139

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. competitor}” pieces, particularly once you have some differentiators fleshed out to play up in your content. With this angle, I’ve gotten some great first-page rankings and reached users with buying intent.

Angle 117

Angle Strategize Strategic planning Territory 117

Hubspot

FEBRUARY 5, 2021

Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation. You can also share your webinar script with your speakers so they have an idea of the presentation flow. The same goes for a webinar.

Presentation 101

Presentation Angle Education Start-ups 101

Sales Hacker

AUGUST 24, 2022

As with all things in my career, I’ve always looked at goals with the angle of, “How do we get there faster and in a bigger way than I have before? Last year, the virtual event brought together over 100 presenters, revenue leaders, and attendees and helped us to raise over $50K for worthwhile causes. Learn more here.).

Intrinsic 115

Intrinsic Networking Angle Sales 115

Martech

SEPTEMBER 20, 2021

Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? Or would they rather see wide-angle shots of the entire eBike on display? Our goal from the start was to connect with our customers on a more personal level. Do they like to see the eBikes in action?

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

Hubspot

JUNE 28, 2013

Here’s where data-driven content comes in: it’s the rationale that makes people, particularly potential prospects and leads, sit up and pay attention. Moral of the story here: people eat up data. Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. So, whether you are just starting out in your sales career or an experienced professional, these podcasts can truly elevate your selling game.

Gaming 233

Gaming Sell GTM Technique 233

Martech

JULY 11, 2022

Then start forming questions about what the data is saying, identify trends, and form a hypothesis. First, start with the audience you’re presenting to. At this stage, it’s fair to really dig into the data and set up the conflict as something that directly involves the characters (your clients). Add visuals.

Clients 108

Clients Angle Repeat business Trust 108

SalesHandy

OCTOBER 24, 2018

The Sharp Angle Close. This technique starts from way before the closing part, because you’re beginning your selling cycle simply assuming the person in front of you will buy your service or product. If you’re getting nowhere with a prospect, start packing up your products. The Sharp Angle Close. The Empathy Close.

Technique 88

Technique Closing Angle Price 88

Hubspot

APRIL 14, 2014

The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content.". After a minute or two, we started grouping them into themes. Then there''s Persona 2.

Angle 78

Angle Start-ups Presentation Promote 78

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. No extra insights, no guides to help you get started, nada. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories.

Angle 78

Angle Niche Launch Follow-up 78

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Courses or certifications can specialize in sales skills such as sales presentations, sales methodology, social selling, or sales coaching. Getting comfortable breaking up with prospects. Plus, it can increase your sales.

Technique 101

Technique Angle Profit margin Sales 101

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Intrusive pop-ups frustrate visitors; effective pop-ups deliver relevant opt-ins or deals at just the right time. .

Entertainment 105

Entertainment Angle Education Promote 105

Sales Hacker

APRIL 22, 2022

While you may feel pressure to focus your team on immediately starting to close opportunities at the start of each new quarter, you’re doomed to repeat the mistakes of your past if you don’t take some time to review. They can also show up with a plan for Q2 and make requests to their managers and leadership to support your efforts.

Objectives and Key Results 118

Objectives and Key Results Quota Sales Commission 118

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". The key is to help readers find meaning in the data you present by telling a compelling story," Nica says. If you’re not sure where to start, look for high search volume topics in your area of expertise," Nica says.

Referrals 101

Referrals Angle Promote Engineering 101

Hubspot

MAY 19, 2020

Even though it can be difficult to make a topic like photo event sizes a blast to write about, I've learned some tricks that can end up making those not-as-fun topics equally as exciting. Have you ever been assigned a topic and didn't know where to start? The blog team at HubSpot likes to experiment with how content is presented.

Entertainment 100

Entertainment Angle Niche Consult 100

Hubspot

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. If you show up to your shoot unorganized and decide to “wing it,” your final product will look unprofessional and sloppy. Write a script, draw out a storyboard, and create a shot list before you start filming.

Product 78

Product Angle Follow-up Start-ups 78

Martech

FEBRUARY 14, 2022

These two angles converge on a common point: the old way of measuring marketing ROI misses a lot, providing inaccurate guidance for marketing efforts. Those feedback loops have speeded up, thanks to globalization and digitalization. There’s no breathing room,” Schaub told us, so marketers have a hard time keeping up.

Angle 101

Angle Technique Drivers/motivators Government 101

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights. Their guard will be up, so be transparent about the purpose of your call. three to five).

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Sales Hacker

DECEMBER 18, 2020

When you’re trying to sell something to someone, they’ll naturally come up with objections to what you’re saying, right? As a strategy, most sales teams attempt to come up with a list of potential sales objections based on statistics and past experience. The Overcoming Objections Mentality. Objections offer an opportunity to respond.

Objection handling 132

Objection handling Prospecting Angle Niche 132

Hubspot

NOVEMBER 4, 2016

Before you start conducting research on your topic, it’s essential to think about the audience who will view it. Questions content creators should ask themselves before starting infographic research include: Who searches for information on this topic? These long-tail keywords will help determine the angle your content should address.

Angle 78

Angle Objectives and Key Results Engineering Drivers/motivators 78

ConversionXL

MAY 14, 2014

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

MAY 16, 2017

In addition, you’ll consistently come up short on bringing true business value to your company. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. Or why simply respond to a “report request” and start data puking? What’s missing?

A/B testing 132

A/B testing Campaign Referrals Trust 132

Highspot

FEBRUARY 20, 2025

Up-to-date, ongoing training also helps consistently spread brand awareness through all external materials and pitch decks. Product Training for Sales Teams Sales reps need comprehensive knowledge to present the product as valuable to prospects, address unique challenges, and handle objections. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

NOVEMBER 8, 2021

I'll preface these tips by mentioning that many sales teams struggle to hit quota during the holiday season — and those issues come from a lot of different angles, including: It's a shorter quarter with weeks-long holidays for prospects. Prospects take additional PTO during the holidays, in addition to company-wide holidays.

Quota 99

Quota Angle Price Prospecting 99

Hubspot

JANUARY 18, 2018

It’s better to identify a realistic target based on solid data, and then exceed those expectations, than set up your sales team for disappointment. These are scenarios you can weave into your presentation of firm numbers for your final forecast. Looking at your business from different angles gives you new insights.

Angle 101

Angle Pipeline Sales Sports 101

Hubspot

OCTOBER 3, 2014

That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? Other times, these crushes last a little longer -- like when you discover a blog you end up reading every day. Example: Killer Onboarding Starts With a Story.

Angle 78

Angle Start-ups Education Drivers/motivators 78

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Embarking on this journey When I started learning about email deliverability, technology is the area I assumed I’d be focused on the most.

Technology 111

Technology Technology Angle Follow-up 111

Hubspot

JULY 19, 2013

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.

Angle 78

Angle Entertainment Presentation Education 78

Sales Hacker

JUNE 10, 2020

RELATED: 18+ Working from Home Tips: How to Set Up & Thrive with Remote Work. Everything from sitting up straight to keeping your arms open can make you seem more professional and welcoming in a video meeting. This could include virtual whiteboards, slide presentations, or even screen sharing. Always have an agenda.

Meeting 97

Meeting Angle Technology Technology 97

ConversionXL

JANUARY 13, 2021

I started on a Monday and published my first post on a Thursday. We started by fixing the big mistakes (broken stuff), and will, in second and third iterations, work on smaller things—off-brand tone, so-so articles, etc. . Even academics—the most immune to deadlines—have to wrap up articles and books in time to earn tenure.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

SaaStr

JULY 3, 2024

Their house is on fire, and these people range from a random person on the street wanting to start a YouTube channel to the world’s largest companies wanting to make video content but without the budget to do so. They almost gave up until another co-founder sent a cold email to Mark Cuban, who sat at the corner of media and technology.

Angle 117

Angle Technology Technology Strategize 117