Martech

JANUARY 16, 2024

Enter storytelling — a strategic ace that can set you apart in this competitive arena. From campfire tales to boardroom presentations, stories capture attention, stir emotions and make your message stick. It’s about being the underdog who rose to the challenge, an angle that can create a powerful connection with your audience.

B2B 140

B2B Angle Contract Trust 140

Martech

JULY 11, 2022

First, start with the audience you’re presenting to. It might be marketing managers, or it might be executives, but the point is that different audiences have different goals in mind, so you need to have different angles for each audience. Tailoring your narrative requires you to do a little preliminary research on your client.

Clients 119

Clients Angle Repeat business Trust 119

Hubspot

OCTOBER 11, 2019

Strategize for the future. During periods of slow business, understanding how your product compares to competitors can help you strategize for future success and growth. A simplified version of the stages of a sales cycle includes prospecting, connecting, researching, presenting, and closing. Do they work with partners?

Angle 98

Angle Technique CRM Pipeline 98

Sales Hacker

APRIL 1, 2021

In good times, the shield is set aside and angled parabolically to reflect back to the pure sales acumen of the sales leader boss who has scheduled themself to present in front of the next all hands meeting to show everyone that their department is the reason times are good.” — Sean Mulvihill , Founder & CEO at Storiphi.

Pipeline 102

Pipeline Angle GTM Consult 102

Sales Pop!

MAY 14, 2024

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

Presentation 52

Presentation Service Product Niche 52

Search Engine Land

OCTOBER 31, 2023

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. Humans bring the ability to think outside the box, connect disparate ideas and envision unique content angles that resonate with audiences.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Martech

JULY 11, 2023

While digital advertisers will still need to keep their pulse on compliance or any arguable language that may arise, they still achieve greater efficiency, thus leaving more time to focus on strategic work. While it’s all that—and a little bit more—it’s not going to generate the same level of quality for long-form content that a human will.

Angle 85

Angle Promote Strategize Drivers/motivators 85

SaaStr

JULY 3, 2024

You don’t know which way will work, so you need a spread of different teams working to solve the same problems from different angles. How to Strategically Focus AI Research A lot of things are being developed in AI, and you could use off-the-shelf products or push the boundaries of science. Off-The-Shelf vs.

Angle 119

Angle Technology Technology Strategize 119

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". The key is to help readers find meaning in the data you present by telling a compelling story," Nica says. Planning Out Strategic Thought Leadership. 3 Types of Blog Posts That Earn the Most Backlinks.

Referrals 101

Referrals Angle Promote Engineering 101

Sales Hacker

APRIL 22, 2022

A QBR is an executive business review of the previous quarter’s sales and a strategic planning session to build playbooks and forecasts for the upcoming quarter. Forecasting, strategizing and planning for the next quarter [75% of the duration]. Do any of your previous quarter’s challenges present themselves here again?

Objectives and Key Results 101

Objectives and Key Results Quota Sales Commission 101

Salesforce

JANUARY 27, 2023

They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity. The answer: they need to envision themselves, and their lives, in the car without actually being in the car. The digital merchandising team set about creating an immersive experience.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Search Engine Land

SEPTEMBER 7, 2023

I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely. Interspersed are your keywords, suggesting content angles and user intent. A coherent, logical content web is not just the future of SEO – it's the present.

Objectives and Key Results 130

Objectives and Key Results Niche Angle Networking 130

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Since the potential scope of testing is vast, it’s important to strategically approach the next step.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

JANUARY 18, 2018

Instead, they understand the challenge from all angles. During our focused five-day session, we collaborated with our SEO cohorts to make several strategic adjustments based on design thinking exercises. This was a quick, collaborative way to align a diverse set of minds on a common goal and set our strategic direction for the project.

UX 78

UX Angle Strategize User Experience 78

Search Engine Land

NOVEMBER 13, 2023

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. By analyzing past breakups and leveraging data-driven marketing, agencies can pave the way for stronger, more fruitful partnerships in the future.

Clients 90

Clients Objectives and Key Results Referrals Non-Profits 90

Search Engine Land

AUGUST 8, 2023

Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? They are much more strategic and give us insight into what we can do to affect the big-money metrics and our future results. Having this angle in your research is a must. We’ve all been there. These metrics are leading indicators.

Angle 82

Angle Strategize Drivers/motivators Follow-up 82

Hubspot

JUNE 30, 2014

Think outside of the box: What new content medium can you present your idea in? What tangentially related or new ideas could you present? Present your data using a medium that isn’t as common, such as motion graphics, parallax scrolling, or interactive experiences. 2) Novelty Search. 3) Information Gap Theory.

Angle 78

Angle Campaign Territory Presentation 78

Martech

AUGUST 24, 2023

It’s a strategic way to get more value from your content and maximize its reach and impact. For instance, a podcast might take a more personal angle than a blog and have fewer data points. Adapting the content Thoughtfully adapt the content for the chosen formats and channels.

CTR 98

CTR Angle Service Pipeline 98

Search Engine Land

MARCH 20, 2024

Is trustworthy and credible : Would you trust the information presented in this article? This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. Features expertise : Is this content written by an expert or enthusiast who demonstrably knows the topic well?

Angle 95

Angle Launch Meeting Technology 95

Search Engine Land

MARCH 30, 2023

Consistently plan ways to explore fresh angles. If you don't regain traction through republishing but know the user interest in the topic remains trending, publish a new article from a different angle to appeal to Google News's desire for diversity of content. Resource constraints? Syndicated reportage is preferable to no coverage.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Search Engine Land

JULY 11, 2023

While digital advertisers will still need to keep their pulse on compliance or any arguable language that may arise, they still achieve greater efficiency, thus leaving more time to focus on strategic work. While it’s all that—and a little bit more—it’s not going to generate the same level of quality for long-form content that a human will.

Angle 65

Angle Promote Strategize Drivers/motivators 65

Hubspot

MARCH 21, 2012

Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject. Presentation Slides. So you just gave an awesome presentation to your boss, colleagues, clients, or even at a speaking gig. Turn a Live Presentation Into a Webinar Offer. Data Compilation.

Presentation 78

Presentation Lead generation Angle Follow-up 78

Hubspot

MAY 26, 2014

How can you present that to them in an engaging way? Combine Strategic Processes. Passion allows you to look at things from a different angle -- one that’s much more interesting. A fresh angle has given me the opportunity to question everything. I’m not saying let’s all be visionaries (yee-ha!),

Sports 78

Sports Angle Start-ups Strategize 78

Sales Pop!

FEBRUARY 6, 2024

For business presentations and marketing materials with a wow factor, spectacular custom printing and foil stamping elevate professionalism. Learn expert techniques from strategic planning to creative design, pre-press processing, high-precision specialty printing, and foil stamping focused on channeling brand ethos.

Customers 52

Customers Angle Strategic planning Strategize 52

Hubspot

JUNE 4, 2013

Jessica McKenzie is a strategic channel account coordinator who spends all day, every day, advising inbound marketing agencies. I work in the VAR channel here at HubSpot as a strategic channel account coordinator (it''s a mouthful). Me: Hey Jessica! Thanks for joining me today. thanks for letting me eavesdrop. Jessica: Sure.

Angle 78

Angle Strategize Trust Start-ups 78

Hubspot

JANUARY 16, 2012

Salespeople can then pre-emptively position themselves against potential competitors and make sure that products and services are presented with the best angle. Marketers are then able to plan more strategically for the future by focusing on their best lead sources -- those with the best conversion rate to customer.

Teamwork 65

Teamwork Angle Technology Technology 65

Pointclear

MAY 2, 2012

Strategically, what are you trying to accomplish by being on Facebook?’—they ” Strategic thought should be given to the social media outlets you become a part of as it takes a large time investment to actively participate. ” Inbound Marketing Is Not A Way to Reach Strategic and Named Accounts.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

JANUARY 23, 2017

Think about it: Twitter has a 140-character limit, which makes you think very strategically about how to tell a story. These videos might feature background instrumental music, but the bulk of the information is presented with graphics and captions so your audience can effectively "read" a video when it's muted. 5) Business Insider.

Angle 78

Angle Start-ups Strategize B2B 78

Hubspot

MAY 12, 2022

Creating boundaries around your brand is the best way to ensure everyone knows what you stand for and how you present yourself. This helps you stand out from competitors who don't maintain a strong persona or who present a vastly different one. Avoid overused words such as "motivated," "strategic," and "driven.".

Follow-up 95

Follow-up Transportation Networking Angle 95

Heinz Marketing

OCTOBER 26, 2020

You can find all of our episodes past, present, and future at salespipelineradio.com. I might not go to them for the huge robust strategic concepting work, but if we need stuff knocked out, they get it done and they get it done well and fast. But it hasn’t happened over night. ” Bryan: Yeah.

Pipeline 131

Pipeline Sales B2B Manufacturing 131

Search Engine Land

AUGUST 2, 2023

Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup. Overall, strategically integrating these keywords into the product titles and descriptions can increase the chances of your products appearing in relevant search results.

Product 90

Product Retail Click Through Rate Territory 90

Heinz Marketing

JULY 27, 2020

I love the angle they’re taking, we don’t see it often enough. Because I love the angle you’re taking, we don’t see it often enough. And you pulled on just a ton of really great presenters, I was lucky enough to be included in the group as well. Kristina is the President at Personal ABM.

Pipeline 101

Pipeline Angle Sales Pitch 101

Salesforce

JANUARY 8, 2024

Simply put: Resale presents a huge opportunity for your business. To claim your piece of the pie, be strategic as you enter the market. But it’s not enough to just be present on social channels. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". RTM leaves the campaign mentality at home and brings to the forefront an always-on, ever-present approach.

Angle 78

Angle Networking Conversion Niche 78

Hubspot

MARCH 28, 2022

Alex Wedderburn, a Strategic Account Director & Higher Education Lead at Hootsuite , told me he believes video posts are incredibly effective when starting a conversation on LinkedIn. It's on our phones, our emails, and our presentations. I've never considered [idea] from that angle. Leverage video posts. What's your take?".

Conversion 81

Conversion Sell Cold Call Objectives and Key Results 81

Sales Hacker

FEBRUARY 18, 2020

How to strategically and creatively approach future trends. When you think about where you want to allocate dollars for Genpact to create the awareness, to drive consistent messaging, and to present the message of Genpact at the right moment, where are you most optimistic when it comes to ways of getting people’s attention?

Manufacturing 81

Manufacturing Technology Technology Territory 81

Lead Fuze

JUNE 15, 2023

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. Remember, knowledge is power when it comes to making strategic decisions that drive business success. What are the 4 main purposes of market research?

Strategize 52

Strategize Angle Lead generation Growth 52