Martech

JULY 11, 2022

First, start with the audience you’re presenting to. It might be marketing managers, or it might be executives, but the point is that different audiences have different goals in mind, so you need to have different angles for each audience. Tailoring your narrative requires you to do a little preliminary research on your client.

Clients 119

Clients Angle Repeat business Trust 119

Hubspot

OCTOBER 11, 2019

A simplified version of the stages of a sales cycle includes prospecting, connecting, researching, presenting, and closing. During slow business, have your sales reps practice their techniques for these stages. And they can practice presenting by trying out roleplay or public speaking. They can also connect by asking more " Why?

Angle 98

Angle Technique CRM Pipeline 98

Search Engine Land

SEPTEMBER 7, 2023

I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely. From there, branches like "Basketball Techniques," "Basketball Equipment," and "NBA Teams" emerge. Imagine your central topic is "Basketball."

Objectives and Key Results 130

Objectives and Key Results Niche Angle Networking 130

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Use visual data as a jumping-off point for your presentations.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

The 5% Institute

JULY 14, 2020

For this reason, you need a unique angle when speaking with your potential clients, so they feel comfortable up front that they’re in the hands of a true Professional. Tip #3 – Don’t Present Too Early. Another important secret when selling financial services, is not to sell and present too early. That’s desperate. Qualifying.

Service 98

Service Sell Objectives and Key Results Pitch 98

The 5% Institute

APRIL 24, 2020

For this reason, you need a unique angle when speaking with your potential clients, so they feel comfortable up front that they’re in the hands of a true Sales Professional. Secret #3 – Don’t Present Too Early. Another important secret when selling services, is not to sell and present too early. That’s desperate. Qualifying.

Service 98

Service Closing Sell Objectives and Key Results 98

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories. What techniques do you use to make the most of timely events?

Angle 78

Angle Niche Launch Follow-up 78

Lead Fuze

OCTOBER 20, 2023

What if there were techniques to shift the odds in your favor? Get ready for some transformative cold calling tips and techniques. Conclusion Cold Calling Tips and Techniques To be successful in cold calling, certain tactics can prove invaluable. Late afternoons present another golden opportunity for effective cold calling.

Cold Call 52

Cold Call Technique Objectives and Key Results Pitch 52

Search Engine Land

OCTOBER 10, 2023

A 1996 psychological study best demonstrates this phenomenon and has become synonymous with a behavioral technique known as “priming.” Static content tends to be written in the present and can be good at evoking clarity. You can also create balanced content, answering the why, what, how and so what, to resonate from all angles.

Angle 120

Angle Entertainment Engineering Technique 120

PandaDoc

SEPTEMBER 28, 2022

This theory offers a way how to present the negotiation part of a sales process as a set of simple and understandable categories (definitions), which are described below: . What is important for us is that there are different types of games in existence, based on angles of view.

Negotiate 98

Negotiate Price Gaming Contract 98

Search Engine Land

OCTOBER 31, 2023

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. These techniques are vital for maximizing the potential of generative AI. Your site didn't get penalised because you used AI for your content.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Hubspot

JUNE 30, 2014

There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Think outside of the box: What new content medium can you present your idea in? What tangentially related or new ideas could you present? 2) Novelty Search.

Angle 78

Angle Campaign Territory Presentation 78

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Even when you present your data, your boss always knows what will work? Convincing The CEO. What Do The Experts Say?

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

MAY 16, 2017

Another important point to make here is that you can usually approach data from multiple angles. And, once an analysis is presented or delivered, it is almost impossible to truly “take it back.” More importantly, never stop questioning the integrity of your data, and it’s likely you’ll continue to find and fix these quirks.

A/B testing 132

A/B testing Campaign Referrals Trust 132

Hubspot

JANUARY 19, 2012

Offer - What exactly are you presenting to your audience? Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns. With a product like a diet soft drink, the angle to mothers may be that it’s part of a healthy lifestyle for not only their kids, but for themselves.

Campaign 72

Campaign Angle Technique Gaming 72

ConversionXL

JANUARY 13, 2021

Once you can hit the board with your darts, start throwing more darts—don’t bother looking for a technique that guarantees a bullseye. . As a distribution channel, search rarely rewards tone, design, or angle. Create content on those topics with a novel take or presentation. Yes, this is counterintuitive, but hear me out.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Sales Hacker

MARCH 21, 2019

Here’s an example slide: You can also use this technique if you’re pitching over the phone, email or LinkedIn. Notice they don’t talk about lenses, lighting, angles, or composition. At DocSend , we always start our pitch with a review of the most important things we’ve already learned about the prospect and their pain points.

Pitch 109

Pitch Sales Angle Prospecting 109

Search Engine Land

MARCH 30, 2023

Content essentials for Google News rankings Once you have the branding and technical fundamentals, take it to the next level with Google News content optimization techniques. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Lead Fuze

JULY 13, 2021

You’ve carefully orchestrated the perfect presentation and you know they want your product. 9 Keep exploring with other angles. When you’re in the middle of presenting your idea, don’t be afraid to explore other potential angles or solutions that could work better for meeting the prospect’s needs and goals.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Search Engine Land

JULY 11, 2023

One day, they are about to go and present their SEO strategy to five key contacts at a large client they have just won. Psychology-backed techniques to getting buy-in My 15 years of experience in digital marketing have given me more than just the lines on my face. It’s then 12 months later, you are about to present your new strategy.

Education 63

Education Angle Presentation Technique 63

Search Engine Land

NOVEMBER 13, 2023

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. By analyzing past breakups and leveraging data-driven marketing, agencies can pave the way for stronger, more fruitful partnerships in the future.

Clients 90

Clients Objectives and Key Results Referrals Non-Profits 90

Hubspot

SEPTEMBER 6, 2015

Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. Brown has used this technique to help journalists think up unique story angles.". One way to loosen people up and get the ideas flowing?

Gaming 78

Gaming Angle Technique Start-ups 78

PandaDoc

AUGUST 29, 2022

Moreover, most of the psychological techniques mentioned here work well only in person. This “now-or-never” technique makes your offer look more valuable in the eyes of your buyer and raises the chances of the deal closing. Try the sharp angle technique. Offer options. Use special questions.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Hubspot

FEBRUARY 3, 2015

Are you familiar with the analogy of the professor who presented his class with the challenge of trying to fit rocks, pebbles, sand and water into a jar as efficiently as possible? We now find ourselves fending off information from all angles. 3) Landing Page Conversion Techniques. Of course, this is easier said than done.

Lead generation 78

Lead generation Education Technique Angle 78

Miller Heiman Group

NOVEMBER 26, 2019

Presenting Harvard Business School’s case studies in podcast form, Cold Call explores the world of business from many different angles with host Brian Kenny, telling specific stories with lessons that can benefit a variety of sales organizations. Motivation Monday episodes give listeners a shot of inspiration at the start of the week.

Sell 64

Sell Cold Call Angle Entertainment 64

Sales Pop!

FEBRUARY 6, 2024

For business presentations and marketing materials with a wow factor, spectacular custom printing and foil stamping elevate professionalism. Learn expert techniques from strategic planning to creative design, pre-press processing, high-precision specialty printing, and foil stamping focused on channeling brand ethos.

Customers 52

Customers Angle Strategic planning Strategize 52

ConversionXL

JUNE 19, 2014

When it comes to using emotional design work for you, the process is pretty similar: Start with the eyes – Visitor sees your design, how you present information. Appeal to the mind - Visitors reads the presented information – emphasize on useful content and it’s readability. Best Practices For Combining Typefaces.

Customers 107

Customers User Experience Lead generation Start-ups 107

Lead Fuze

JULY 11, 2021

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message. Once you decide on your one-word pitch, use it everywhere: on your website, in your sales presentations, and during meetings.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Sales Hacker

JANUARY 25, 2019

By applying simple techniques borrowed from customer research methods, you will have a much better idea what your customers want (or at least what they think they want). Collect and connect the dots from your team’s interview observations to extract some interesting research angles. Let’s take #2 to the next level.

Trust 80

Trust Angle Sales Pitch 80

Hubspot

JUNE 20, 2018

29 Creative List Building Techniques. The value in this list building technique is in the destination: Link your Facebook page's CTA button to a landing page that requires an email address for access to a special resource. The key is to attack email list-building from as many angles as possible. Using Email. The best part?

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

OCTOBER 30, 2017

Some of his axioms are philosophical truths , intended to help business owners arrive at a unique selling angle: “Never sell a product or service. Spoken: Dialogue implies present action, which is compelling. This technique is called harmonizing. To communicate his vast knowledge, he organized it into axioms.

Angle 78

Angle Up-sell Manufacturing Prospecting 78

ConversionXL

MAY 29, 2019

Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. To reel in the relevant subset of those YouTube viewers, you need a consistent visual presentation and a well-defined brand.

Promote 106

Promote Entertainment Education Growth 106

PandaDoc

FEBRUARY 27, 2023

Like choosing between the different sales closing techniques. Learn more Most common sales closing techniques When it comes to how to seal the deal , there isn’t a one-size-fits-all solution. The techniques you employ will depend on the product, vertical, customer, and other factors. And the assumption of the when is now.

Closing 52

Closing Contract Technique Referrals 52

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". RTM leaves the campaign mentality at home and brings to the forefront an always-on, ever-present approach.

Angle 78

Angle Networking Conversion Niche 78

ConversionXL

JUNE 19, 2014

When it comes to using emotional design work for you, the process is pretty similar: Start with the eyes – Visitor sees your design, how you present information. Appeal to the mind - Visitors reads the presented information – emphasize on useful content and it’s readability. Best Practices For Combining Typefaces.

Customers 98

Customers User Experience Lead generation Start-ups 98

ConversionXL

SEPTEMBER 24, 2012

I loved learning and practicing persuasion, negotiation techniques and networking. This told us whom we were selling to and what’s the key angle we should use in our sales copy. So I founded Markitekt , and presented my philosophy for getting sites to convert on the landing page. I was (still am!) Most people did.

Real Estate 124

Real Estate Non-Profits Launch Niche 124