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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. This year’s Prime Day brought some much-needed relief to brands and retailers as online sales slow. But times are changing.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 94
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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image. Ditch unnecessary clicks.

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How To Come Up With A Value Proposition When What You Sell ISN’T Unique

ConversionXL

Are your prices lower? ” Shoe retailer 6pm.com isn’t selling shoes & clothing – they’re selling high fashion at deep discounts. In order, they are: Low Prices (38%). Low Prices. Nobody wants to race to the bottom on price. “ The best prices on HD televisions.

Up-sell 129
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People Comparison Shop, Stupid

ConversionXL

Even if they want to buy stuff in retail outlets, 83% of U.S. When it comes to people shopping for smart phones for instance, 72% of shoppers considered 2+ cell phone models and 57% visited 5+ different brand sites before purchasing (either OEM, retailer or carrier). Product category matters. Fact #2: People are lazy.

Retail 109
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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. They're also embracing technologies like AR/VR for entertainment or retail purposes. So, what does this mean for small or medium-sized retailers? Data Source: Lucid.

Product 101
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How to optimize your free product listings in Google Shopping

Search Engine Land

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? YouTube mobile or desktop.

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