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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image. Each product image shows the same angle, with a consistent hover effect that reveals an additional view. Some shop by brand, others by price, and some by specific features or benefits.

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase.

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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Price Be the cost leader. That could be a unique angle, including some kind of guide or tool, video if everything is text, text if everything is video. Different formats Unique insights and whitepapers Fresh research Expert examples Improved UX Downloads (checklists, worksheets, etc.)

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3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

Sure, there’s a few bits of microcopy to let you know about free shipping & the return policy, and some of the fonts around the pricing have been switched around, but the primary objective of this page is still very clear – showcase the product. Should I Lower My Prices To Compete? <–don’t image source.

Customers 107
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Specific keyword angles. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes. Transactional: Demo, free trial, buy, pricing. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling 101
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Ecommerce PPC: 4 optimizations to do before the holiday season

Search Engine Land

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Maybe you need to lower your price or offer free shipping.