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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

We noticed a big uptick in our own website visitors when we put together a content theme with multiple angles around a unified topic. Make User Experience a Priority Is your website mobile-friendly? Promote your content across your social media channels on a regular cadence to drive traffic back to your site. Get Social!

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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. That’s why, in this article, we’ll break down how a user-centric design approach can help your ecommerce business thrive in the long run. How to Achieve It Standardize your product photos.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Give Instant Access to Your Core Service Streamline the user experience to ensure that visitors can easily grasp and engage with what you offer. SEO plays a crucial role here, too.

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How to do a quick SEO accessibility check

Search Engine Land

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. It promotes internal linking and helps with page discoverability.

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How to manage and optimize local listings for SEO

Search Engine Land

Visually appealing and relevant images can significantly enhance user engagement, making them more likely to interact with your listing and ultimately choose your business over competitors. Best practices include: Showcasing different angles of both the exterior and interior of your business.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. Good thing to remember: An incentive doesn’t necessarily mean it has to be a discount on a good.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Started writing more experience- and expertise-level content that you won’t find in Google. You could even create a series of posts that promote your content and offer valuable insights or tips.

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