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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

We noticed a big uptick in our own website visitors when we put together a content theme with multiple angles around a unified topic. Make User Experience a Priority Is your website mobile-friendly? Promote your content across your social media channels on a regular cadence to drive traffic back to your site. Get Social!

Angle 94
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Started writing more experience- and expertise-level content that you won’t find in Google. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 128
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How to do a quick SEO accessibility check

Search Engine Land

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. It promotes internal linking and helps with page discoverability.

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How to manage and optimize local listings for SEO

Search Engine Land

Visually appealing and relevant images can significantly enhance user engagement, making them more likely to interact with your listing and ultimately choose your business over competitors. Best practices include: Showcasing different angles of both the exterior and interior of your business.

Sports 113
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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. Good thing to remember: An incentive doesn’t necessarily mean it has to be a discount on a good.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success.

Retail 96
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Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. so by extension, they''re in the business of promoting the websites that serve readers best. 5) Design a blog with a fantastic reader experience. 3) Optimize your blog posts for topics. and keywords.