Search Engine Land

JUNE 2, 2023

A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Recurring reports If you put out an industry survey or “State of X” style report, those are often assets that can take a hit with time. SUBSCRIBE See terms.

B2B 90

B2B Click Through Rate X-functional Real Estate 90

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77