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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

.” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” They aren’t tied to specific phrases but represent broader ideas. Interspersed are your keywords, suggesting content angles and user intent.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. And, he adds, they balance getting things done with high-level strategic thinking: “The get-things-done mindset is vital for product marketers.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Give Instant Access to Your Core Service Streamline the user experience to ensure that visitors can easily grasp and engage with what you offer. SEO plays a crucial role here, too.

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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal. Instead, they understand the challenge from all angles. My background is in user experience design and marketing. Along the way, I've seen some incredible outcomes. Day 2: Sketch It Out.

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SaaStr Podcast #411 with Slack Chief Product Officer Tamar Yehoshua

SaaStr

Sometimes the press is really following the sentiment of users and sometimes the press is following the sentiment of the press, and so especially for Google, it became more complicated because of the impact on the news industry of the changes that Google may or may not make, and so I didn’t always represent what an end user was looking for.

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