Hubspot

JANUARY 18, 2018

They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal. Instead, they understand the challenge from all angles. My background is in user experience design and marketing. Along the way, I've seen some incredible outcomes. Day 3: Make a Decision.

UX 78

UX Angle Strategize User Experience 78

ConversionXL

NOVEMBER 4, 2021

Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. Understand that B2B buyers are still humans. They center their business and targets their products around customers’ needs.

Product 127

Product E-commerce Strategize B2B 127

Highspot

FEBRUARY 20, 2025

Product Training for Partners Channel partners, resellers, and distributors extend your reach, but they need the right tools and product knowledge training materials to represent your product and brand effectively. Training focus: Pitch decks, competitive differentiators, pricing structures, and partner-exclusive resources (e.g.,

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. These questions represent a template. Using too much irrelevant data.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Search Engine Land

APRIL 7, 2023

They rely on helpful, objective review content to help them decide and get details that are impossible to ascertain based on the average product page: the real user experience of a product. Give context For some products, you can be inexperienced and still provide a useful review – but only if you represent a typical product user.

Angle 97

Angle Follow-up Trust Product 97

Hubspot

JUNE 14, 2012

Use high quality, but low resolution images to make load time quick and user experience pleasant. Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. Take a look at how DWND Clothing (another HubSpot customer!)

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Sales Hacker

MARCH 4, 2025

It’s a delightful individual user experience. You know, one representative, like a, a typically a director or a VP level representative from every part of the company that needed to be there. And so we saw the same things and same signals at at Asana and at Calendly, which is that we had very strong PLG motions.

GTM 77

GTM X-functional Start-ups Campaign 77

Lead Fuze

JULY 24, 2023

Data required for building these personas can be sourced from various channels such as surveys conducted among existing customers or prospects; insights gathered from Google Analytics which provides valuable information regarding user behavior on your ecommerce site [Google Analytics Academy]; even social media interactions could prove useful here.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages. Smartphone sized?

Product 98

Product X-functional User Experience Angle 98

Hubspot

SEPTEMBER 4, 2019

In the B2B space, I’ve noticed a similar sea change of companies with the most frictionless and customer-focused experience taking over from incumbents because they provide a much better customer and user experience. I call them experience disruptors. They measure the experience, not just the product.

Growth 78

Growth Hospitality Drivers/motivators Real Estate 78

ConversionXL

JANUARY 5, 2016

They have to know enough to understand statistical significance and statistical power, probability, the importance of sample sizes and the representativeness of the samples, understand data pollution and so on. Understanding Design and User Experience. Great user experience leads to conversions. Less is more.

User Experience 70

User Experience Intrinsic A/B testing Follow-up 70

SaaStr

DECEMBER 23, 2020

Sometimes the press is really following the sentiment of users and sometimes the press is following the sentiment of the press, and so especially for Google, it became more complicated because of the impact on the news industry of the changes that Google may or may not make, and so I didn’t always represent what an end user was looking for.

Product 109

Product Engineering Customers Meeting 109