ConversionXL

JUNE 30, 2021

Fabletics isn’t a unique brand, but it’s found a unique angle. Warby Parker is an outlier as an online retailer in that it went from click-to-brick. Taylor Stitch is an example of how finding the right angle can turn a common approach into a unique marketing strategy. Premium fabrics. Tech you actually need. Warby Parker.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

JANUARY 10, 2014

” Shoe retailer 6pm.com isn’t selling shoes & clothing – they’re selling high fashion at deep discounts. After you’ve done the competitive analysis & figured out your angle, all that’s left is to write your value proposition. image source. How Do I Know If My Value Proposition Is Any Good?

Up-sell 129

Up-sell E-commerce Sell Price 129

Hubspot

NOVEMBER 25, 2019

One complicating factor is the fact that many ecommerce retailers today are selling across multiple platforms. You might try adding videos that show your product from a variety of angles and allow people to see them in action. Use higher resolution photos and provide photos from more angles, too. Pet Care : 2.51% - 2.53%.

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

NOVEMBER 9, 2012

Even if they want to buy stuff in retail outlets, 83% of U.S. When it comes to people shopping for smart phones for instance, 72% of shoppers considered 2+ cell phone models and 57% visited 5+ different brand sites before purchasing (either OEM, retailer or carrier). Product category matters.

Retail 109

Retail Price Real Estate Angle 109

Beeketing

MAY 5, 2021

As an ecommerce retailer, you can use this fear of missing out to your advantage. Even big retailers like Amazon use this strategy to create a sense of urgency and get people to make quick purchases. Instagram, specifically, is one of the best social media platforms for ecommerce retailers. How can you create a sense of urgency?

Conversion 98

Conversion Retail Angle Prospecting 98

Search Engine Land

OCTOBER 28, 2022

“As an SEO consultant specializing in enterprise-level SEO consulting for enterprise ecommerce companies and omnichannel retailers, I value SEO strategies that are not SEO strategies for Google, but SEO for business performance results, productivity and economic growth. Business acumen. Trond Lyngbø , Founder, Search Planet. ” 13.

UX 124

UX X-functional Angle B2C 124

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? YouTube mobile or desktop.

Product 90

Product Retail Click Through Rate Territory 90

Salesmate

MAY 12, 2020

He went against the popular belief that a retailer in an area with a concentrated population will fail. He even knew that the small businesses in the area purchased their retail supplies in advance to be always stocked. These angles and solutions are much more diverse and interesting than just sticking to the “basics”.

E-commerce 103

E-commerce Retail Angle Sales 103

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. People just stop responding to all those “Don’t miss out!”

A/B testing 113

A/B testing Campaign Retail Angle 113

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Listrak shopped the top 1,000 retail sites, added items to a shopping cart, began the checkout process by adding first and last name, email, and phone number, then abandoned the carts before completing a purchase. Retail stores don’t have good filters.

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Excel at both strategy and execution.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

SEPTEMBER 13, 2017

The first major player to take the stage after Cook was Angela Ahrendts, Apple's SVP of retail. Gone are the days of the Apple "store," she said -- instead, these flagship retail locations will be known as "town squares," with locations slated for New York's 5th Avenue, Paris, Milan, and Chicago's Magnificent Mile. September 12, 2017.

Retail 78

Retail Sports Price Technology 78

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. By combining customer data from its loyalty, point-of-sale and marketing systems, retailer Casey’s was able to boost sales of its beloved fresh pizza by 16%. The secret?

Sales 98

Sales Angle Campaign Up-sell 98

Hubspot

JUNE 13, 2019

For instance, if you're offering discounts on Black Friday or Cyber Monday, why not reach out to retail journalists to highlight your offers? Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

MAY 21, 2019

By setting up computers and robots in their stores that can actually understand natural language and accurately answer people’s routine questions, a retailer's human employees can service more customers who have more pressing needs. Podcasting.

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

MAY 18, 2020

Include images of the product itself if you can — ideally from multiple angles. Should they go to specific retailers where your product is carried? Full-Color Visuals. A sell sheet is, at its core, a ploy for attention. That all starts with compelling visuals. Give prospects a first look at what they're being pitched.

Sell 78

Sell Construction Pitch Angle 78

Search Engine Land

JULY 31, 2023

Whether you are a retail store, a local manufacturer, or an HVAC company, you have public-facing team members whom you can highlight on your website. Here are some additional types of content you can create for your products or services: Local angle What services are only offered regionally?

Trust 80

Trust Territory Manufacturing Price 80

Hubspot

FEBRUARY 6, 2019

Google Shopping also benefits retailers because, when a shopper clicks on a product link, they’re sent back to the retailer’s site to make the purchase. In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Enter: Google Shopping. By clicking on.

Retail 78

Retail Campaign E-commerce Price 78

Hubspot

APRIL 6, 2012

Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. And for a company that does this particularly well, check out customizable jewelry retailer Gemvara. This particular product has eight different views, with an additional 25-second video.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Hubspot

SEPTEMBER 4, 2019

These roots create the foundation of how these leaders view the customer experience they’re trying to create, and that foundation shapes the culture of their teams and angle of their approaches. When you add in a distributor or retail channel, oftentimes you lose that control. They measure the experience, not just the product.

Growth 78

Growth Hospitality Drivers/motivators Real Estate 78

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Another story: a $200 million / year online clothing retailer. Convincing The CEO. We get fired in the process.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. What separated Amazon from many other similar companies was seeing an opportunity in online retail, and seizing it. And their growth rate is unlike any other social network.

Networking 78

Networking Gaming Campaign Retail 78

Hubspot

AUGUST 9, 2011

There are many angles you can take to improve poor-performing content: 1. Free Webinar: How Me-Commerce is Changing the Face of Retail. Low quality content is one of the easiest pieces of low-hanging fruit to take care of immediately. Perform an audit of your website to determine where to start. Image Credit: Kevin Dooley.

Angle 74

Angle Retail Start-ups Engineering 74

Search Engine Land

OCTOBER 12, 2023

Semantic proximity can be determined by Euclidean distance or cosine angle measure in semantic space. Since LLMs rely more on statistics than semantics, they are not ontologies. However, the AI gets closer to semantic understanding due to the amount of data.

Engineering 103

Engineering Angle Niche Networking 103

Hubspot

FEBRUARY 20, 2017

We created the brand’s identity from top to bottom, giving it a name, wordmark, brand story, lookbook, promotional material, and retail tags," the Leo Burnett team writes on their website. This small artisan community in Peru was branded head-to-toe by Leo Burnett Design , the design department of Leo Burnett's Canadian branch. "We

Electricity 78

Electricity Angle Promote Territory 78

ConversionXL

APRIL 3, 2013

While this might be the way to go for a high end software company like WPEngine who requires a much larger investment, sending 7 emails before asking for the sale in the retail, restaurant or daily deals sector would be silly. .” The problem is, too many email marketers take this out of context and think it applies to all industries.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Martech

NOVEMBER 3, 2022

Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Don’t forget the deliverability angle, either. What do you spend more time on in your email program — how to acquire subscribers or how to let them go?

Process 104

Process Angle Legal Retail 104

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. You’re essentially learning about your customers from another angle, providing you with valuable quantitative insights. Total Customers. Average Revenue Per Customer.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Search Engine Land

AUGUST 8, 2023

Competitor / partner / retailer reviews Understanding what your competition is doing and how they perform is always helpful when planning a strategy. Having this angle in your research is a must. What size are the varying audience buckets? How might you be able to target them at different stages in the journey?

Angle 82

Angle Drivers/motivators Strategize Follow-up 82

Hubspot

JUNE 14, 2012

Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality. Remember our unicorn retailer?

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Search Engine Land

APRIL 7, 2023

If multiple retailers exist, link to them. Add pictures and video Include a video of you demoing the product, or add pictures of the product from angles that help demonstrate its look and feel. Company/brand : Who made the product? Price : How much does it cost? Where to buy : Where can users buy the product online?

Angle 97

Angle Follow-up Trust Product 97

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. High-quality images show the tie from different angles, and each one is zoomable.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

FEBRUARY 16, 2012

Don't use a disastrous situation as an angle to promote your products. The clothing retailer started a Twitter contest for Valentine's Day and asked followers to use the hashtag #sweetsongs to turn their favorite songs into a candy-related song. How do you avoid this? It may seem cliché, but you need to think before you tweet.

Launch 78

Launch Campaign Promote Angle 78

Hubspot

DECEMBER 13, 2012

If you're a retail brand, your users are more likely to be searching in the evenings and on the weekends, when they're not in the office. If you're using some kind of holiday angle to get people clicking, make sure your landing pages align with that same holiday theme and messaging. Ask yourself, "When does my audience search?"

Campaign 78

Campaign CTR Angle Promote 78

Search Engine Land

JULY 11, 2023

Here's a great chart from @mikeryanretail illustrating campaign structure ideas: More: [link] pic.twitter.com/LOGkxkxOyw — Menachem Ani (@MenachemAni) July 21, 2022 If you only have one or two SKUs… Build your asset groups around the angles of the products you’re trying to advertise.

Campaign 66

Campaign Price Retail Up-sell 66

Search Engine Land

MARCH 23, 2023

“Anti-Search Engine” FindTheBest Adds Buying Guides, Top 10 Slideshows Year: There was a “consumer reports”-like angle here except that the content was from a range of third-party sources and all free.

Engineering 76

Engineering Promote Angle Healthcare 76