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This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image.
Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. It rarely goes according to plan.
We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” Another story: a $200 million / year online clothing retailer.
Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. It’s typically not something that many ecommerce retailers think about.
This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image.
She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare. Or maybe from an angle that a human wouldn’t see or get to as fast. How do you think businesses should approach headless?
Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Create an angle. We’ll take a look at a few brick & mortar retail stores below. This affects UX, quality score, cost per click , and ad rank. Sex up the headline.
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