Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. ” 13. Ability to know what matters.

UX 124

UX X-functional Angle B2C 124

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 76

GTM X-functional Start-ups Campaign 76

SaaStr

AUGUST 19, 2020

It did other things, but primarily, that was the main source of revenue and I was responsible for the retail relationships at the time. I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings. Almost any SaaS company can play this angle. So I’d suggest reading that book.

E-commerce 117

E-commerce Price Start-ups Gaming 117

Sales Hacker

APRIL 1, 2025

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. Functional purity and segment alignment.

GTM 63

GTM Up-sell Start-ups Growth 63