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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

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How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint

Hubspot

Data backs up this common-sense assertion: Research found that people retain 65% of the information they see — but only 10% of the information they hear — and spend 39% less time searching for the content they need when it’s displayed in infographic format. One of the most compelling uses for this functional format? Start drawing.

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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. The distributed workforces of today are radically different than when Wade started,” Jason says. When Wade started, it was visionary and edgy to be remote.

B2B 117
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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Let's dive into that a little deeper.

Angle 101
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How to do a quick SEO accessibility check

Search Engine Land

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Once you finish the reading, install a screen reader program and start using it. Make sure that you don’t cheat. Put a blindfold on if needed.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

It starts by looking at the 7 inputs, grouping customers by asking the right questions, and then finding the customers that exist across inputs as the ideal customer cohort. Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that paid up-front.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 76