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How to align teams early with a strategic event workshop

Martech

Field marketing aligned incentives with their territory goals. Collaborative messaging sessions uncover angles the events team might miss on their own. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The result?

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A co-pilot approach to genAI (with prompt examples)

Martech

Start your research journey with broad, open-ended questions that help map the territory. AI can quickly synthesize information from various sources while suggesting angles you might not have considered. However, even a brief AI-assisted exploration can reveal angles and new developments that enrich your content.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

One way to balance workloads is to define each representative’s territory. Then, curate territory borders that utilize each member’s strengths. Territory can be client categories rather than geographic regions. That’s worth factoring in many regions. And, discover how much energy the app uses.

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The Sales Suite: Dealing with Ever-Evolving Complexity

Sales Pop!

Let’s look at this from another angle. When faced with complexity, many try and fall back to things they know, to “safe territory.”. In reality, a company needs to implement an overall solution, not one for account management, then another for reporting, yet another for outbound calling, and yet another for something else.

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Accelerate Your Journey to Enabling the Impossible

Highspot

Theyre willing to make mistakes, test new angles, learn, and evolve. Taking advantage of new ideas and innovation enables you to discover uncharted territory and untapped potential for your team. They dare to go beyond whats historically been possible.

Angle 52
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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level. But take a closer look and you’ll see that—when schlepping through uncharted territory—it’s in fact the smartest action one can take. At first, my approach seems loose and un-guided.

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Hubspot

Sometimes, all a message needs to break through is a slight shift in angle. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. Seeing its plans to launch yet another gym in the greater Boston region, an outsider might have called the Harrington family a wee bit crazy.

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