Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level.

Government 128

Government X-functional Angle B2B 128

ConversionXL

MAY 14, 2014

Customers searching for legal advice are usually performing information searches, while customers searching for lawyers in a specific region or practice are likely conducting transaction searches. On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations.

Conversion 124

Conversion Sell E-commerce Legal 124

Heinz Marketing

APRIL 11, 2022

I’ll circle back to that second since that’s probably more from like a consumer angle. It feels like we’re still an early adopter territory where a lot of the language around this still feels a little inside baseball. I mean, even awareness about some of those very functional things need to kind of be surfaced.

Pipeline 111

Pipeline B2B Go To Market Sales 111

SaaStr

SEPTEMBER 13, 2020

They’re are always going to be great shepherds and voice and face of your company, but these folks, you want to give them a territory, a good list of customers, maybe they even have their own book of business, and you let them go. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Sales Hacker

APRIL 1, 2025

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. Functional purity and segment alignment.

GTM 63

GTM Up-sell Start-ups Growth 63

SaaStr

AUGUST 19, 2020

I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings. And lastly, the high cost of operations in companies and regions like the valley coupled with what I think are just completely backward immigration policies will really accelerate this notion of globalization of startups and innovation.

E-commerce 117

E-commerce Price Start-ups Gaming 117