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How a 9-Year Old Successfully Newsjacked the GOP Primary

Hubspot

According to marketing strategist David Meerman Scott, ' newsjacking ' is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business." ). Giving a Current Topic a Fun/Interesting Angle. Every media outlet is covering the GOP primary.

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The Best & Worst Subway Map Designs From Around the World

Hubspot

London's subway map is similar to Vignelli's for New York City: It abstracts the city into lines that are only vertical, horizontal, or at 45-degree angles. 4) Washington, D.C., Washington, D.C.'s The Best Subway Maps in the World. 1) London, England. Image Credit: Lisbon Travel and Holiday Guide.

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How Google's Change to Gmail Images Affects Email Marketers

Hubspot

The change will limit the kind of information marketers can gather, but they will still be able to measure open rates, says the Washington Post. Matt McGee of Marketing Land says the change "may improve open rate data, but will strip other user data," including personal information about individual users. Bad News for Marketers?

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The Goldfish Conundrum: How to Create Content for Short Attention Spans

Hubspot

On any given day, it might publish a data visualization , a long-form article , and a video featuring different angles on the same topic -- in this case, the Women’s March on Washington -- to match different people’s content preferences and to keep things fresh for its audience. Data Visualization. Long-Form Article.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

Animal Planet has partnered with the Washington Animal Rescue League to bring us the 9th annual Puppy Bowl. Animal Planet knows that people will be glued to their televisions for most of the day on Super Bowl Sunday, so why not give people something else to watch while they're waiting for the big game to start?

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

Live from the Heinz Family basement, splitting time with the world headquarters in Redmond, Washington. Today we are in Kirkland, Washington, and excited to have you here. And obviously, there is a selfish angle to say, “I want you to be better and more productive while you are here.”

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This day in search marketing history: February 7

Search Engine Land

Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Google To Roll Out Fee-Based Google Apps? 2007: Once it was free for companies to adopt Google’s office applications.